Introduction As the second largest discount retailer in the United States, Target has 1,796 stores in the United States with a total of 38 distribution centers (Corporate Target, 2016). As of 2016, Target has a total of 341,000 employees. George Dayton founded Target, formerly known as Goodfellow Dry Goods, on June 24, 1902 in Minnesota. On May 1, 1962, Goodfellow Dry Goods became Target. The major products that Target offers to customers are clothing and apparel, toys, home appliances, furniture, electronics, entertainment products, and healthy and beauty products. Target retail outlets can be found both online and offline. Target is known for its discounted prices and great customer service. The guests that walk through the doors of Target …show more content…
Target has a focus of creating a diverse and inclusive work environment as well as cultivating an inclusive guest experience and fostering equality in society. The prospective employee in this paper is a gay male that is 21 years old seeking a job at target. Useful information for the prospective gay employee has been found easily on the corporate website for Target. Target utilizes conferences and career fairs hosted by organizations such as Management and Leadership for Tomorrow, the National Society of Hispanic MBA, and the National Black MBA Association to create a diverse team. At these conferences Target sets up kiosks to encourage guests to become members of Target’s team. Target has a goal of having a team that reflects the communities that surround them. Target ensures to incorporate diversity in the culture of the company by representing diverse groups. The business council of Target represents six groups: African American; Asian American; Lesbian, Gay, Bisexual, Transgender and Ally; Hispanic; Military; and Women. All of this information is useful to a prospective employee because it shows how supportive Target is of diversity. It has been estimated that 9 million (about 3.8%) of Americans identified as gay, lesbian, bisexual or transgender in 2011 (Johnson, 2016). This number is just what the researchers know from people that openly came out. Since 2011, the number
Target has many competitors in the market, and the level of competition is highly intense. Some of its main rivals are Wal-Mart stores, Home Depot and Costco Wholesale Corp. All of them produce similar products as well as offer almost the same services to their consumers. Naturally, the organization would need a strategy that helps it to stand out and to distinguish it from its competitors, thus, Target 's positioning was based on more than just pricing; it combined quality and style. This was the differentiation strategy that have always been applied since the launch of the organization.
According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.
The first Target store had been opened in the year 1962 in the suburb of Roseville, Minneapolis with a tough focus on the easy shopping at a competitive amount of discount prices. In the year 2013 in which the Target remains very committed for providing an easy shopping experience for the guests by delivering the distinctive merchandise and the outstanding value. The Target currently has been the second largest retailer in America with Target.com and it is ranked as the mostly visited retail web sites (Target Co, 2013).
Target is also a company that is built on ethics. With integrity instilled in all of their team members, everyone helps to uphold Target’s great reputation and maintain their morals of honesty and family. Another big part of Target’s company culture is their focus on community service. After working for Target, one is truly able to understand the meaning of giving back. At Target, team members dedicate their volunteer hours to work with schools, nonprofit organizations, charities etc. to make a difference in the world.
Founded in 1962 by George Dayton of the Dayton Corporation, the first store was opened in Roseville, Minnesota, and served as the prototype for all Target stores opened since then and changed how consumers thought about discount shopping.1 Each store was designed with the customer in mind; the founders of Target realized that the appeal of clean, organized, and well-designed stores would set them apart from all others in the industry. In every store, related departments are conveniently placed next to each other. In 2000 the company was renamed the Target Corporation and now has over 1300 stores in 47 states, including more than 140 SuperTarget stores, as well as a consumer-friendly website. Many stores now have a pharmacy and Club Wedd and Target Baby gift registries. SuperTarget stores even have a separate side devoted to groceries. The corporation also offers the Target Visa Credit Card and the Target REDcard, which is a credit card that can only be used in Target stores or through the website.
A major factor in the recruitment of people from the homosexual community is the change in perception over time. Historically, police personnel have viewed these people as “deviants”. However, this attitude slowly changed in the 1980’s to the point that homosexuals were permitted within the police services, provided that they didn’t openly disclose their sexual orientation. Today, most police managers acknowle...
Target has problems in the area of Human relations because of their training methods; in not hiring people who have unions. This is an example of discrimination, not by color but by what a person has, which is a union. The question that comes up is; how can this motive people to apply for a job at Target? Also Target has issues with boosting morale in their company especially after letting go about 2,000 employees. MPR news reported in March of this year, that “1,700 employees are out of work. Another 1,400 open positions will go unfilled” (Cox, 2015). A problem such as these layoffs and it being reported affects the way current employees as well as applicants view the corporation. In the MPR news article an employee
There is arguably no group that has faced more discrimination in modern society than queer people of color. Although often pushed together into a single minority category, these individuals actually embrace multiple racial and sexual identities. However, they suffer from oppression for being a part of both the ethnic minority and queer communities. As a result, members are abused, harassed, and deprived of equal civil rights in social and economic conditions (Gossett). In response to the multiple levels of discrimination they face in today’s society, queer people of color have turned to the establishment and active participation of support organizations, resources, and policies to advocate for overall equality.
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
Target Corporation is the biggest discount retailing business in the US which comes just after Wal-Mart Stores Inc. The headquarters are located in Minneapolis in Minnesota in the USA. George Dayton founded it. It initially started as a family business with a regional retailer shop and later grew into a national full retailer store. The company’s main aim is to offer retail services at friendly rates and, its main attracting feature is discount rates offed on different products in the business. The company has indicated tremendous growth in the retail business. It has a target to outgrow its market and achieve competitive advantage over its competitors. This essay seeks to discuss the competitive analysis and
The main one is the established and loved brand name that is well liked by customers. Along with this, Target has the perception of being a fun place to shop that comes with an experience. Unlike Wal-Mart, Target has the ability to position themselves as a middle class, hip and more fashionable store to shoppers of this generation (Target Corporation SWOT Analysis, n.d.). Target’s weaknesses include tis business model based on supercenters and other big box stores which make it more difficult for them to reach shoppers who appreciate the smaller convenient stores. Along with this, they have been unable to change their business model to adapting times (Target Corporation SWOT Analysis, n.d.).
Target Corporation's strategic structure plans are continuing staffing the organization and assemble a well-talented management team. Also, continue recruiting and retaining employees with the needed experience. Another option is to acquire, develop and strengthen resources and capabilities in performing critical value chain activities to match changing market conditions and customer expectations. Target Corporation needs to explore multidivisional or matrix organization structure to facilitate strategy execution, delegate authority, and managing external relationships (Thompson, Peteraf, Gamble and Strickland, 2016).
On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a
Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. It sells its products through its stores and digital channels, including Target.com, and presently operates 1,826 stores. This report will focus on the capital structure of Target Corporation, discuss Target's most recent short-term and long-term financing decisions, give an analysis of the economic, business, and competitive background in which they operate, discuss Target's international investment and financing opportunities, review Modigliani and Miller’s capital structure theory as it relates to Target Corporation, and finally offer possible outcomes that would optimize Target's financial policy and capital
Differences are an undeniable common thread in American culture and the global community at large. It should be expected that every individual is unique in his or her own experiences, views, beliefs philosophies and ideologies. Fortunately, these distinctive differences that have become a driving force for change and acceptance in the workplace environment. “Workforce diversity acknowledges the reality that people differ in many ways, visible or invisible, [by] age, gender, marital status, social status, disability, sexual orientation, religion, personality, ethnicity and culture (Shen, Chanda, D’Netto, & Monga, 2009, p. 235). Support of individuals’ unique differences has assisted organizations in creating a business culture, which allows its workforce to thrive. Moreover, effective management of diversity has enabled organizations to better understand the many facets of the communities they reach and has allowed companies to successfully compete in an increasingly competitive global market.