Analysis Of Generation Y & Z

Introduction The task at hand is to study Generation Y & Z as a culture on the whole. Using theories that I have studied to discuss their culture, passions, their like and dislikes. In this report, I have described the two generations in terms of their stereotypes, thinking patterns and intellectual styles, language, their signs, symbols and body language, and in their imagery and music. In addition, I will also be using Hofstede’s dimensions of national culture to discuss Generation Y & Z.

With the objective of studying the cultures of the two generations locally in mind, we will have to take into account the technological, academic and social differences that are present between Malaysia and the rest of the world. For example, according

This generation is sometimes called the ME generation for their somewhat selfish and lazy stereotypes. Gen Y has been shaped by the technological revolution that had occurred throughout their youth with the advent of the Walkman and the rise of Google, and as a result being connected and tech savvy is in their blood. According to Waterworth(2013), this generation grew up seeing their Baby Boomer parents working hard to support their families in times of an economy that was rising but not yet there yet, here in Malaysia, and as a result they often did not grow up knowing as many pleasures as their younger Gen Z

Although most of these stereotypes are not entire true and are usually over exaggerated, however they do hold some true to them, as do most stereotypes. Here I will be listing down the different stereotypes that are present within the respective generations and if possible finding the source of these stereotypes.

According to Stryker(2014), some of the most popular stereotypes is that the Gen Yers aren’t loyal in their jobs, have short attention spans, are narcissistic and lazy. Now we shall break these down and go to the root of the cause. In a study conducted by CareerBuilder, nearly half of employers who hire new graduates don’t expect them to stay at their company for more than two years. This shows how much employers think that the Gen Yers like to move from job to job. In an economy as unstable as todays, and with the occurrence of raises and promotions becoming ever rare and eradication of job perks becoming ever common, is it any surprise that Gen Yers are job-hopping when it is often the best way to receive a substantial pay raise. But aside from competitive salaries, Mark Hudson said that Millennials are “a highly aspirational generation and has many expectations of what the workplace should be and if this expectation is not met, they will feel no need to stay. This is further reinforced by a study conducted by Ericsson ConsumerLab in 2013,