Kit Yarrow Gen Y

725 Words2 Pages

Gen Y is from Mercury depicts the major character traits of people born within this generation as compared to those born in prior generations. It outlines the parts of Generation Y that are both relished and criticized by outsiders and it lays down a generalized glimpse into the lives of the members of Gen Y. Written by Kit Yarrow and Jayne O’Donnell, the article focuses on some of the most controversial sides of Gen Y and why these characteristics came into play during this generation specifically. It is the firsthand knowledge that both authors bring to the table that makes this article so effective in its purpose. Kit Yarrow works as a consumer psychologist and consults for international companies such as General Electric and Nokia. Her …show more content…

Since both authors can relate to both age groups, they have written this article to describe the reasons behind Gen Y’s characteristics and allow older generations a chance to understand their younger counterparts. The article is written not towards Gen Y but instead is written for their critics. Since the article allows readers inside the lives of Gen Y members, it is directed at people who do not already understand this generation and all it has to offer to the world. The authors’ knowledge of the criticisms that Gen Y faces allows them to portray their purpose to intended audiences. They do all of this while remaining mindful of older generations that work full time and live busy lives by breaking the article up with headings and subheadings that allow readers to read only sections at a …show more content…

The article reads, “Kit noticed, during a recent guest lecture at UC Berkeley, that at least half of her students were typing… In other words: multitasking, available to their friends no matter where they were, and instantly accessing free information.” Throughout the article, they describe Gen Y’s connection with technology and how it differs from any other generation’s connection to the internet and the world around them. By using her own personal experience, she is validating those claims and providing readers with an example of how that connection looks to outsiders in real

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