Chips are one of the most popular snacks as they are very addicting. But, chips aren’t the healthiest snack. They contain a lot of fat and sodium, which are also high in calories. Some people can’t have a lot of fat and sodium because of health issues,i.e. heart and weight. This specific ad was also in the magazine “Weight Watchers”. So, chip brands have been trying to manufacture healthier types of chips. First with baked, kettle chips, which are only a little bit healthier. What if there was a chip that contains much less fat and less calories? That’s what Popchips™ are trying to do. In the advertisement, they compare some nutritional values of Popchips™ , kettle chips, and fried chips. I think that the advertisement works for the most part …show more content…
This makes the reader want to try to figure out what the chip is that is supposedly much healthier than fried and kettle chips. Also, the advertisement is in all lowercase letters. Possibly it is not to pressure people to purchase healthier chips. But on further research it seems to be a style choice as the entire Popchips™ website is in all lower case letters too. The advertisement also shows three different stacks of chips. One of fried, one of kettle, and one of the Popchips™. These stacks represent how many of each kind of chip you can eat for it to be 100 calories, which is depicted by the gigantic white 100 behind the stacks of chips. The Popchips™ was the tallest stack while the fried was the smallest stack and kettle was only slightly taller than the fried stack. Fried chips are a very thin chip, as well as kettle chips, so their stack would still be considered quite a bit shorter than the Popchips™, which are a bit thicker being “popped”. Under each stack, there was the nutrition values for fat, carbs, protein, and fiber. The words in the advertisement, “less guilty. more pleasure.” make the …show more content…
This for the most part is backed up with the nutritional facts. Although, in the advertisement, it doesn’t say specific brands that the Popchips™ is being compared to. And not all of those types of fried and kettle chips have the same nutritional values. Nor, does it talk about the sodium level of the chip. Sodium is something a lot of people have to be careful about with heart and blood pressure issues. On further research the nutritional values given may be just an average of different kind of fried chips and kettle chips. This is because, on further research on one of the most famous brand of chips, Lays™, the fat values for both fried and kettle chips weren’t the same as the ones on the advertisement. There is a small snippet about Popchips™ at
Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.
Food companies do whatever they can in order to promote their product even though they are full of salts, sugar, and fats according to the Monell Science Center. These industries engineer their food products so as to target your taste buds and cause you to crave for more. The end goal of businesses is to make as much money as possible while giving what the customers really wants---junk food. Moss continued by explaining an experiment between two groups of children raised on grocery foods and on home cooking. The results showed that kids who grew up with grocery foods craved foods that were salty or sugary compared to the other group who did not have this
The brand gives me a happy feeling and the various flavours make me feel like it is a fun treat to have which makes me forget about my goals of eating healthy food. I do agree that many parents would not choose Pop Tart’s for their children due to the amount of sugar and preservatives in Pop Tarts.
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food.This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”. In addition, the USDA is exposed for promoting products such as cheese, milk, and high fructose corn syrup in a fictional way. They provided no information that they were unhealthy in the
§ Consumer household penetration increased from 12 percent in 1983 to 20 percent in 1984, driven largely by placing cheese dips near salty snacks. The association between chips and dips was conveyed in promotions and in shelf placement.
The advertisement targets adults who want a sweet and delicious snack for their families. The producers of the ad knew that parents would buy this product to keep their little ones happy. It also targets children who have a sweet tooth and will ask their
The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Investigating The Effect Of Concentration Of Salt Solution On The Mass Of Potato Chips Aim: The aim of this investigation is to see whether the amount of salt solution affects the mass of the potato chip Hypothesis: In the solution below, water will diffuse from the dilute solution into the concentrated solution through the process of osmosis. Therefore the dilute solution level will fall and the concentrated level will rise Line Callout 2: Disapproved (is unable to go through the semi permeable membrane O Line Callout 2: Approved (is able to go through the semi permeable membrane P Salt solution Water [IMAGE] When a substance such as salt dissolves in water, the substance's molecules stick with some of the water molecules, so the concentration of the water molecules decreases. When the water molecules are the same concentration on both sides of a semi permeable membrane and salt is dissolved into one of them, osmosis will occur as shown in the diagram below.
Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
David Zinczenko states numbers and facts that open the eyes of his reader along with state his position of how fast food states no warnings that it could make someone obese or develop type 2 diabetes. His first statement is telling his readers a little background about how fast food affected his life and how he was once obese because he consumed such meals. Zinczenko explains how the increase in diabetes (specially type 2) were linked to the high consumption of fast food meals. He then goes on to address how much money is being spent to help take care of the mass amount of children with type 2 diabetes, showing how the price has gone up substantially over the past couple decades. The author then claims how the restaurants don’t give any healthy alternative and how its easier to find a McDonalds in American than an healthy alternative such as fruit. To wrap up the article he shares how he feels that obese kids who sue these fast food restaurants have good ground to do so since these places don’t put warnings on their foods; From Zinczenko himself “I say, let the deep fried chips fa...
From this rudimentary description of the production of potato chips, one can see that the main ingredients include potatoes, oil, and some salt. However, what may not be so apparent are the “non-ingredient” inp...
The advertise estimate in the Western markets for premium treat players is higher than that of Indian Market. As the way of life is enhancing in India, the interest for premium treats in the market is expanding. Numerous International players are attempting to tap this space by going into the market with infiltrating costs.