Analysis Of Fight Club

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Fight Club is the film adaptation of the novel written by Chuck Palahniuk. This film portrays the life of a thirty year old insomniac, office worker and the alter ego he creates to escape the struggles of everyday life. Themes of isolation, masculinity and consumer culture are all present throughout the film, making the main character a very relatable figure for those emerged in the “average joe” life. The first theme uncovered in the movie is isolation, this theme is present throughout the entire movie. The viewer is introduced to the main character and narrator of the movie, whose name we are never told. By not providing his name this gives us the idea that he represents the average working class male. He never speaks of any family members, …show more content…

Fight Club soon escalates into something more elaborate than men just fighting in the basements of bars, the most prevalent theme, consumer culture and consumption is solidified. Tyler and the narrator create Project Mayhem: a cult like organization consisting of Fight clubs most devoted members. Project Mayhem aims to carry out Tyler’s anti consumerist ideas, and essentially wants to bring down modern civilization. Tyler philosophy on consumer culture is that people have jobs they don 't want, to keep up with a life that involves things that prove they “have it all” but that these people are truly unhappy. Throughout the entire movie, theres an emphasis on product placement and obsession with brands. There is a Starbucks coffee cup present almost every scene of the movie showing consumers obsession with Starbucks. The narrator is also aware of his part in the consumer consumption issue saying, “Like everyone else, I had become a slave to the IKEA nesting instinct. If I saw something clever like the coffee table in the shape of a yin and yang,I had to have it. I would flip through catalogs and wonder, “What kind of dining set defines me as a person?” I had it all”. Project Mayhem rejects the cultural norms and wants to destroy them. Prospective members must pass a test where they are left standing on the porch of Project Mayhems headquarters, being constantly belittled and physically abused. If the member is able to make it 3 days on the porch, then they are allowed to join Project Mayhem and welcomed in the home. The acts of Project Mayhem include members playing tricks on cooperate America. Each member is allowed to decide on their involvement in the cult and what committee they want to be apart of. The cult carries out many sabotages on large credit card

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