Analysis Of Etch-A-Sketch Toy

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I have been tasked to create a marketing plan to successfully bring back a 1970 's toy into the market. I am writing to you to share the work I have done on the project and have decided to make the marketing plan for the formerly popular Etch-A-Sketch toy. I will identify our target market, and outline our objective and the 4 Ps of marketing

Target market
The target market is a group of customers with a similar need for a product. With toys, the target market is usually for children; they need toys to pass time when they are bored and to allow their imagination to unfold. Sometimes it is hard to market a toy because of the diverse characteristics that people have; boys and girls have different interests, and every culture see things differently. It would be very easy and effective to market a toy that would not be affected by any external factors. For that reason, I have decided to take interest in Etch-A-Sketch; Etch-A-Sketch is beneficial for anyone with a creative mind. Although this product is suitable for all ages, we will be focusing on children aged seven to ten, because at that age, children will be most creative and will be able to transfer the image in their …show more content…

It is a rectangle that has a screen in the middle and two dials, one on each side of the screen. The dials move a stylus that draw lines on the screen. It is a very simple toy that works a hundred percent on its own, it does not require batteries and does not have any hazardous pieces.
Price: The cost of making such a product is extremely low, if we were to offer it for just $15 and have one in every household it would be more than enough. That $15 is affordable for all households, there is no need for any extra accessories and it can be shared with everyone in the family.
Place: Etch-A-Sketch will be available in toy stores and department stores. It will also be available online through the stores ' websites, and in the

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