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Essay on portfolio management
Portfolio management chapter 1
Portfolio management chapter 1
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Elie Saab, an empire in the couture design and manufacturing. Back in his nine years' age, ES made his first dress to his sister with the passion and love to excite her with his talent. “I was born with this passion of creating and making dresses and was always surrounded by beautiful women, from my sisters to neighbors, so the desire to dress them and make them look elegant was my constant inspiration.” he has said. (Shuayto & Kayyal, 2013). ES believe in what he loves to do was the key of his success story as well the main point of strength in his career with fully understanding that each failure is an experience for the future. A person with passion can overcome all obstacles that come across his path to achieve his goal.
However, by clearly identifying its market segment and focusing on the niche of high-end and one-of-a-kind designs allowed ES to take a place between labels such as Dior, Chanel and Valentino as they have been addressed to be fashion leaders in the globe. And that resulted from the international reputation ES gained from the extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. It worth mentioning that ES insisted to maintain its position by
From dress making to signature luxury hotels then to uniquely signature fragrance and finally to yachting business. In January 2010, ES entered the most exclusive and wealthy business field which is specially meant by extra-ordinary high-end users. ES signed a contract with Weyves International Ltd. and Oceanco, a mega yachting company to conceptualize the interior and exterior design of the luxury yachts. The international reputation of ES gave it the pleasure to be welcomed by big players in several fields of business. However, that diversification in the portfolio of ES have strengthen its position and maintained its growth in the overall portfolio. (Albert & Whetten,1985, pp.
Clothing style is dictated by three particular interests. First is popular fashion, which was most influenced by either the church or the rulers, as styles were copied from the ruling class, and, as they grew more and more extreme, criticized by the ecclesiastical element. Second is commercial interests. The strong merchant class will always know how to push the richest and most expensive materials into the mode. And thirdly is personal artistic expression. Fashion is dictated by many factors such as geography, time, and social and ethical standards. But superseding these is the influence of strong personalities, the brave people who will don the unthinkable, and in doing so, create the latest trend. Personal expression and creativity will only be found in the bravest, and usuall...
Every day is a fashion show and the world is your runway” Coco Chanel World War II changed fashion enormously by rationing clothes, this made it that after WW2 had ended, and the fashion of the war had lingered into some of the most popular trends in the 1950s. Fashion is a relief from worries and a way to express themselves. So designers like Christian Dior wanted to start a new fresh look for women to kind of celebrate the war ending. The effects of war had made women crave glamour and beauty, which changed how people wore clothes on a daily basis and had made the 1950’s the Golden Age of Couture.
The world famous designer and fashion icon Coco Chanel once said “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, and what is happening.” Fashion is something that has evolved multiple times and is also something that has stood the test of time since the very beginning. It’s something that effects society from things like people’s first impressions of what they assume about you to defining your social class from the wealthier to the not so wealthy. Fashion itself is a reflection of social, economic, political and cultural changes. It expresses modernity, symbolizing the spirit of the times. "Fashion is the most powerful art there is. Its movement, design,
Since 1967 Polo Ralph Lauren the brand is impeccable example for how a company must develop strong brand equity through the years. Indeed, the brand has established its image across a diversity of products and markets using a perfect lifestyle marketing approach. To understand how the brand has achieved strong brand equity, and resonance with its customers, analy...
According to many such as Reed-Danahay, Pierre Bourdieu, a French sociologist of the 20th century is recognized as being among the most instrumental sociologists of our epoch. According to Bourdieu, one’s existence is not merely to exist but in reality is to find existence within a social context in order to find recognition. According to Bourdieu, individuals strengthen and reproduce their social status within a specific class through the use of cultural and social capital. Social capital is defined as one’s association with important connections or involvement within society whereas cultural capital is outlined as an individual’s level of knowledge, experiences and education. He argues that social capital and cultural capital is equally essential to that of economic capital which can be used to separate themselves from certain castes. Bourdieu uses the notion of habitus, a system of flexible behaviors which are rooted within individuals through their socialization which has the ability to influence ones decision making. These concepts bring us to Bourdieu’s theory of ‘fields’ which are the several spaces where levels of social status are organized and reproduced through different forms of capital. One’s level of status within a field is dependent upon the amount of capital they own. Bourdieu’s theories exist in various societies and have become essential in exposing once social status within the world of fashion.
The Renaissance time period started in the late 14th century and it lasted all through the 16th century. It all started in the late Middle ages throughout Italy (http://fashionhistory.net) taking at least one-hundred years before it reached the Northern Alps. This was also the period where the word “European” was put in use and understood by other places, and the word “Renascrere” originated from the Italian word “Renascrere” and it meant to be re-born. The word Renascrere fitted perfectly to this age due to the fact that many had intellectual pursuits and creative energy was re-born (www.richeast.org). The Renaissance would be best known for its artistic aspect and famous polymaths as Leonardo da Vinci and Michelangelo given the term “Renaissance men.” It was an effective cultural and development of perspective in painting movement spreading to the rest of Europe and the advancements in science. (www.richeast.org)
This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry.
Kapferer, J., & Bastien, V 2009, The luxury strategy: break the rules of marketing to build luxury brands. London: Kogan Page.
The high pressure luxury brand industry has evolved over the last few decades from a small and selective to a multibillion dollar arena offering significant potential and growth opportunity for the luxury brands that compete within its realm. With many luxury brands competing for over $225 billion (The Economist, 2009) in revenue each year it is easy to see how strategy plays an important role.
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
The fashion industry creates all the clothes that one is wearing at any moment of the day, from hats and hair accessories to undergarments to buttons to shoes. One could pursue either a creative or business career in the fashion industry. The fashion industry affects society both positively and negatively, especially negatively, in ways like eating disorders, providing sizes for plus-size consumers, and representation of plus-size models and ethnically diverse models. There are also problems within the fashion world, like counterfeiting of luxury brands, fast fashion, and working conditions in factories. Regulation within the fashion industry includes copyright protection of fashion designers, and whether extremely thin models are allowed to model in fashion shows or not. Though, the fashion industry is nothing new and will be around as long as people wear clothing, there are certain trends that are either losing or gaining attention.
Being at the decisive starting point of the entire fashion chain, the fashion designer plays a vital role in their design creations, in deciding what is “in”, and as such what is the ideal in terms
In 1946 Dior made a huge success in his career, he transformed fashion world and “reaffirmed the status of Paris as the World’s Fashion Capital” (“Christian Dior Biography”). After that he opened his own fashion house and hic career has reached a new
“Despite worldwide softness in the sale of luxury goods, LVMH has cemented its position as the world’s largest and most profitable player in the category. To stay there it must keep its customers loyal and its brand strong and find new markets worldwide” (Hazlett C. 2004). That is why in its mission they state to represent the most refined qualities of Western “ art de vivre” all around the world. Their objective is to be the leader in the luxury market, continuing to transmit elegance and creativity. This poses some major challenges, the main one is to keep being the leader in the luxury market through a sustainable growth. The main problem to achieve it is the high dependency on three main countries, France, Japan and USA. This becomes a threat because if there is an economic downturn in one country it affects LVMH directly that is why.
Both of Louis Vuitton and Gucci are worldwide brands and luxury goods, it brings about their requirements on the decision of stores are high. Consequently, they open stores in the upscale business area, for example, and Champs Elysees. They partition into diverse level stores to meet distinctive public opinion classes, flagship stores and speciality stores. flagship stores with larger amount, in which centered the design of stores as well as reflect the spirits of the brand. In this year, Louis Vuitton opens two stores in significant city on that day in China, Shanghai. From this can reflect that the economy and the number of inhabitants in urban communities likewise are the important variables to luxury brands while choosing places.