Analysis Of Educational Tourism

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In general, the determinant of demand is derived from the consumer behaviour theory, where it can be differentiated between economic factors and non-economic factors. The economic factors consist of the price and income that are commonly employed in the tourism demand studies. Theoretically, if the price of educational tourism in the destination country increases, the possibility for the demand for educational tourism to the destination country will decrease. Moreover, the price-quantity demanded relationship also provides information with regards to the sensitivities of educational tourists towards the living standard in the destination country. Nevertheless, the selection of variables as the proxy of price is quite displeasure and not generally…show more content…
One of the non-economic factors are the institutional reputation and image. Studies by Mazzarol and Soutar (2002), Lam, Ariffin, and Ahmad (2011), Staniscia (2012) and Abubakar, Shneikat, and Oday (2014) imply that institutional reputation plays a big part among international students’ decision in choosing their study destination. Their desire to study at a university which has a well-known reputation more or less will be an important criteria for their future employability (Keling, 2006; Bodycott, 2009; Abubakar, Shneikat and Oday, 2014). In other perspective, reputation and image of the institution also also helped in disseminating good information via word of mouth to their families and…show more content…
There could be a positive relationship between religion and the demand for educational tourism as religion similarities may be an induced factor among students, particularly from the Muslim countries to study in Malaysia. On top of that, there is also an attractive for a country that place more tolerance towards different beliefs and culture. It is important not only for their safety reason, but also considers a more free about practicing their faith in a foreign country. Thus, if prospective international students are comfortable with the way their destination country treats different religions, reaching out to a local religion-based community would be an important method to ease the transition of the international students into life in another country (Ross, 2016). The previous studies on tourism demand and international student mobility have overlooked the role of region that influence their study
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