In “Why Literature Matters” the author, Dana Gioia, argues that literature is very important in today’s society. He talks about the decline of reading over the years and the effects it has on different companies and communities. Gioia uses many persuasive techniques, such as evidence, jingoism, and diction, to try and persuade the reader that literature is important.
Throughout the article, Gioia uses a lot of evidence to try and prove that literature matters. He uses statistics from many different studies to provide evidence for his cause. This is shown in the second paragraph, when Gioia says, “The declines have been most severe among younger adults (ages 18-24). The most worrisome finding in the 2002 study, however, is the declining percentage…show more content… Throughout the article, Gioia’s diction is straightforward and harsh. He says things like, “the decline in reading has consequences that go beyond literature” (Gioia) and “the decline of reading is also taking its toll in the civic sphere... the evidence of literature's importance to civic, personal, and economic health is too strong to ignore” (Gioia) to show the reader that if you do not read, you will be affected in many ways. This strong diction helps convince the reader that literature is very important because they do not want to be affected in their jobs and social circles. Gioia also uses a call to action to persuade the reader that literature is important. This is mainly shown at the end of the article when Gioia calls on the politicians and businesses to help fight the literature problem. He says, “Libraries, schools, and public agencies do noble work, but addressing the reading issue will require the leadership of politicians and the business community as well” (Gioia). This is a call to action by Gioia because he is directly saying to the politicians and businesses that they need to do more in helping the reading issue. He is calling to them, saying that they need to help. This persuades the reader into believing that literature is important because Gioia wants to get important people involved, such as businesses and