Analysis Of Coca-Cola

As one of the most famous multinational beverage corporations in the world, the Coca-Cola company has been always gained huge attention from the world. Founded in 1892, now the company has become not only a manufacturer, a retailer to sell nonalcoholic beverage concentrates and syrups, but also is a great and creative marketer to promote its culture to the world.

In the critic, Growing Responsibly: A New Way Forward for Coca-Cola, the author Charlotte Mills points out that Coca-Cola has been going through a change from the inside out, because following public backlash in recent years, Coca-Cola is being forced to embrace its higher purpose and be true to the values it perpetuates within the public domain. Coca-Cola restates its mission, “To

Consistent and appealing messages

"From a brand strategy perspective, Coca-Cola has developed universal brand appeal with consistent messaging that is adapted to be culturally relevant and meaningful to the inhabitants of a geographical location or region. "

Coca-Cola has been strived ethically. The company gradually convey positive, consistent and appealing messages to its consumers and potential consumers. The company creates Coke’s sugar free products to help consumers preventing from obesity and diabetes. It takes responsibility to avoid marketing to children. Coca-Cola conveys messages effectively to the world when it has every changes so that the consumers really get what it has been doing.

III. Personal Viewpoint

Coca-Cola has been one of my favorite companies in the world. I appreciate its marketing strategy and every campaign especially during recent years. In 2016, Coca-Cola started its new global campaign: Taste the Feeling, which the author also pointed out in her critic. This campaign is a super change within Coca-Cola's history. From my perspective, this global campaign is attractive and unforgettable, and I would like to evaluate it from my insight. This campaign startes from Jan 19, 2016 and rolls out around the world throughout 2016. New advertising includes six 60-second TV ads, a ton of print ads and a shareable and customizable interactive digital