When it comes to dining, customers have many choices with a variety of fast food available in and around Portland. Chennai Dining sets detailed menu price and adjust periodically to respond change in the market, economy and event such as festivals in nature. Price is set carefully, considering spices raw material, local labor cost, real estate, and competitive pricing strategy. Chennai Dining expects to be Southern and East Indian choice of spicy fast food restaurant in Portland. Chennai Dining wishes to be competitive and affordable to our customers for all their food and beverage needs and for occasions providing a unique dining experience. With on-site dining and take out facility, Chennai Dining wants its customer to feel at home while dining. According to Kotler & Kotler (2012), having service affordable from customers ' point of view is a great way of marketing. Depending on the volume and external …show more content…
Chennai dining also will take part in push strategy such as a food-tasting event, local summer outdoor and other major seasonal events. Rimlinger (2011) describes consumer demand is created with the push strategies. Control of the message can be pushed out by business to the targeted audiences. Chennai Dining website features menu, nutritional information and promotions. Customers are invited to join Chennai Spicy food mailing list as well for posting their liking in the Chennai Dining Facebook pages. These channels are used to run specials, promotions and deals, such as buy one get one free or other discount deals. Another evolution is digital marketing using intermediaries given the internet explosive growth in the last decade. According to Beals (2006), more than half of the digital content is created within 2 years, e-mail has become delivery path surpassing printed material, and Chennai Dining promotes business using digital
It still has to launch some sales promotion to keep the existing customers and attract the new customers to try this kind of food. Therefore, the Boiling Crab should stimulate more sales by launching the periodic promotion. For example, every $50 gets five percent discount or free Cajun fired. This promotion may stimulate customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion can be modified based on each location. In the U.S. market for the restaurant, Yelp is the mandatory choice to draw attention of local people or people living in U.S. more than 1-3 months because whenever people travel to each location in U.S., they have a tendency to look for restaurants from Yelp. Therefore, the Boiling Crab may launch some promotion to encourage customers to check-in and review in each location, so the highest review will push the name of restaurant in the top rank in that location. The owner may offer free soda for each review. Moreover, Twitter, Facebook, and Instagram are the next choices to use to advertise the Boiling Crab because these options are quite popular for U.S. and other countries, like Thailand, Brazil, and Germany. These options help increase the customers both from local and foreigner. The advertising in the social networks is very
Chick-fil-A has much recompense over chipotle. For one it additionally has a fast food pick-up window; whereas, chipotle only has the walk in and order restaurant. With the upper hand of this Chick-fil-A has a higher quality food/fast food than many other fast food restaurants or chipotle. At the business-level chick-fil-A’s strategy may include advertising and marketing to help escalate their brand recall. Also, at the corporate-level chick-fil-A’s strategy may include established brand, sponsorship to numerous sports events, and successful advertising campaign- for example, ‘Eat morchickin’.
In order for any restaurant to keep up, they have to be willing to learn and implement instead of sitting back and expecting repeat customers for a location with menu options that never change to accommodate its customers. When a restaurant thinks bigger, acts quicker, and moves faster they are more likely to stay ahead of their competition. Sanjiv Rasdan (2016), Senior VP of operations for Applebee’s USA, points out three key opportunities that he believes are key to this strategy: food, experience and environment, and keeping ahead with
With the quickening pace of modern people's life, people's free time is also gradually reduced. Takeaways as a particularly convenient way of catering, gradually occupy a very important position in people's lives. Takeaway is very popular in the United Kingdom, and most people choose takeaways service when they are busy. Through analyzing some data and investigating the market, people can notice that the demand for takeaway in the United Kingdom is increasing in recent years. There are many factors that influence the demand for takeout, and they can be divided into two categories. Some of the factors that led to a rise in demand for takeaways originated from the consumers themselves, and another part of the factors can be attributed to the
Many of the customers are regulars who have been coming to the restaurant ever since it first opened, which is why the owners make it a priority to provide a consistent menu with the customer’s favorite entrees. The restaurant strictly serves dinner options, as it opens its doors at 4pm. The menu consists of seafood, pasta, steak, and sandwiches, as well as a daily entrée and soup specials, allowing every customer to find something that appeals to them on the menu. Although the menu features a wide variety of food, many of the options, especially the seafood, can be quite pricey for many customers. This results in many customers only being able to come in for special occasions, as the food is too expensive to pay for on a regular basis. Some of the restaurants most popular items, such as the prime rib, are only available on the weekend, resulting in customers who come into the restaurant specifically for thos...
When different kinds of menu for lunch and dinner are included, there is an opportunity for attraction of more clients in the new outlet
Back to the early 20th century, when people still have the leisure lifestyle to take their meal in a more proper way either in restaurant or have a home-cooked meal at home which have to spend some time on it. The process of preparing a meal is tedious and prolonged which need to allocate some time on it before being able to be served for meal. Through the era of advancement, the time consuming old system of serving a meal had been made much smooth and transparent than before. In her book on fast food, Issues in Society, Fast Food, Healy (2012,p.2) defines fast food as foods are usually low in nutrients and high in salt, sugar or fat and they are ‘extras’ to be enjoyed occasionally. In the 1930s, White City as the first burger chain to open in the town and following by the McDonalds in the 1940s. In the mid twentieth century, drive through restaurant had been introduced to the world, and this resulted in improvement on speed of service and its’ efficiency as drive through made a more convenience situation for customers to dine as well as the predictability of the taste of fast food (Calypso n.d.). While fast food industry bring some benefits on the society by their accessibility and economy, it also carry drawbacks on the society which focused on the health. Therefore, the key development in fast food industry is the fusion of improving quality and increasing the speed and efficiency in fast food industry.
This article’s main claim is that providing healthy food options in fast food menus allows individuals to perceive the food on the menu overall as healthy; and therefore enhances the likelihood that they will over consume unhealthy food options as well. Downs supports her argument by first providing context and introduces the question why “labels in restaurants do not change behavior”? (429). She finds that “restaurants who have provided nutritional labeling did not change consumer behavior nor did consumers take the opportunity to read them as well” (429). She notes that this critical because fast food has been referred to as one of the reasons behind the rise of obesity in the United States. In addition, she states that her findings about
Since our primary target customers are the university students and the local residents, hence, the price of the meal must be cheap and affordable. There are 2 different groups of target customers where different levels of people have different income. Thus, we take the student’s monthly allowance into the consideration and come out with a promotion plan for the students. When the students show their matrix card, they will get a 15% discount for the bill.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
We present best quality of food to the regulars customers with best presentation and excellent way of service.
A fast food restaurant will have to have a good pricing strategy in order to ensure that competition does not push the firm out of business. This will ensure the restaurant remains competitive. For effective management of cash inflows, the management will require to create an environment whereby each item has been priced conspicuously and reflecting the cost of bringing the same to the table as well as the profit margins targeted by the restaurant (Mark 1998).
The United States of America, a country where anyone can become anything he or she wants to be. It is even given the phrase “Land of opportunity.” This is one of the reasons people from different parts of the world choose to immigrate to the United States. Immigrants do not immigrate alone, but bring their cultures with them. One of the representatives of culture is food, and with the vast amount of immigrants, the vast amount of ethnic restaurants are introduced. Beneficial things happened with the rise of ethnic restaurants, they serve as a doorway to introduce different cultures and they improve the country’s economy. Some people disagree and believe that ethnic restaurants are a problem. That they lead to cultural separation because it
From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research. The recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer convenient location for their fast food. They need their service to be in “an arm distanced”, which means the convenient location helps customers save their time, traveling cost. For the fast food chain companies, locating the branches to reach customer becomes a positioning strategy.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)