1. Executive Summary
The consumer packaged goods (CPG) industry is undergoing a major transition as U.S. shoppers continually shift their shopping behaviors and retailers become more powerful. Shoppers are changing the way they shop by using e-commerce, omnichannel shopping, and mobile platforms. The average grocery shopper is completely different than a shopper from just a decade ago. Consumption patterns are changing and shoppers are finding increasingly sophisticated ways to try to stretch their dollar. Thanks to technology, shoppers have the ability to easily compare pricing using mobile apps, gather information based on peer reviews and even get product recommendations via social networks and groups. Retailers are now increasingly launching their own brands, providing innovative new line of products and then marketing them as value-based, alternatives to national brands.
Based on these increasing demands, CPG companies have found that they must create new products, get products to the markets faster, and at lower costs in order to remain competitive. CPG companies like Beech-Nut Baby Food need to identify those consumer issues critical to them and make improvements if they are to reposition themselves for success.
Historically, the CPG industry, including medium-sized companies like Beech-Nut, have been slow to invest in new technology. It is true that CPG marketing departments have taken steps towards using technology. They have developed websites and mobile apps, but they often utilize third party companies. There are a small handful of CPG companies that have invested early to improve their analytical abilities. They are seeking to capitalize on the volume of data emanating from point of sale, in-store engagem...
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...g several store brands (private label) that they feel are just as good as national brands – and few shoppers plan to switch back. Only 27% plan to do so when the economy recovers.
3.6. Environmental Factors
Impact to the environment has become a growing concern in many first-world countries. The CPG industry has been affected and are responding to people’s concerns. For example, Coca-Cola industries has set forth a goal to reduce its carbon footprint. “Packaging accounts for nearly half of the carbon emissions in our value chain.” (http://www.cokecce.com/corporate-responsibility-sustainability/sustainable-packaging-and-recycling) By the year 2020, they hope to recycle more packaging than is used by them. They are setting up regional incentives to help encourage recycling- “in Great Britain and France, where less than fifty-five percent of PET bottles are recycled.”
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
Consumers become more interested in what brand they buy, and that what they want does not reflect their needs. While there are different products having the same features, people are still giving attention to the brands’ name. When people go shopping at the mall, they do care how the stores present their commodities, which brands use to target their consumers, especially women, and teenagers because they spend more time at the mall, so they are more likely to spend money on useless features’ commodities. Shopping at home, the salesperson explains the features of the product so that another will offer to buy it. Also, at home is the easiest way to buy useless
In conclusion to this investigation one thing is clear and that is that recycling reeks benefits to the environment, Recycling material when compared to making material from raw material is a more efficient energy saving and more environmentally friendly way to reuse material that is usually consider as trash such as empty glass, and plastic bottles, or old newspapers. Recycling helps reduce the possible carbon emissions greatly and does reduce the human carbon footprint. But Recycling doesn’t resolve the pollution that is around the world today. Leading to new questions, questions like what about the landfills are they sustainable, and if so for how long. How long until the air becomes unbreathable? How long until Earth becomes its own furnace?
The main competition will be from our top competitors; General Mills, Ralcorp, Nestles’, and Quaker. All of them offer breakfast cereal as part of their product mix and most have some type of an instant breakfast product. None however offer a product that is set up to eat cold by adding only water this will provide Kellogg with a competitive advantage.
Walmart has a great opportunity with the use of their online addition, in assisting them with their large scale of operation. The amount of data that Walmart could collect through the presence of the virtual consumer could develop a better understanding of their customers purchase habits and trends. This could assist in market research and product placement; further emphasising brand and product awareness.
Most of the necessities humans need are provided in supermarkets, in fact supermarkets have become a necessity for our everyday life. They are now the main source of water, food, clothes and everyday tools. Therefore, the plastic bags demanded and supplied in this industry increase every day. In the past decade, we produced as much plastic as we did in the whole twentieth century (Freinkel, 2011). This exponential increase of a non-biodegradable material has negatively impacted our environment immensely. Plastic production requires our dwindling fossil fuel resources, robs away animal lives, litters our beautiful landscapes and even affects our very own well-being. Hence, if plastic production doesn’t diminish immediately, we will suffer great
For most of America, recycling has become a way of life. For some, it is a valiant effort to take charge of our waste and do what is right for the environment and for future generations. For others, it is a forced mentality by government agencies or private businesses who attempt to prove their value by self-promoting their commitment to environmental responsibility. Recycling, in theory, is a positive effort; however, massive recycling programs are not the answer. Recycling programs in general lack an intelligent way to a means, since the costs and environmental burden may outweigh the desired result. Recyclers should only focus on materials that they can process in a cost effective way, and consumers should focus
Given the dominance and fiercely competitive nature of Wal-Mart and Target within the big box discount retail industry, Dollar General avoided competing head-to-head with these larger rivals by differentiating a classic generic bu...
Challenges in Today's U.S. Supermarket Industry. 2014. Challenges in Today's U.S. Supermarket Industry. [ONLINE] Available at:http://msdn.microsoft.com/en-us/library/aa479076.aspx. [Accessed 31 March 2014].
marketplace no matter what the product is when a company begins sacrificing at the customers expense people take notice quickly. This is when the buyer thinks they would be willing to give a little more in the price to be happy about their purchase. This is when Papa John steps in and reminds us all that they have been number one three years in a row in customer satisfaction. People take notice of the decisions that other people make. If they see an empty Papa Johns box in the trash of their next door neighbor they will take notice.
... converting plastic waste into useful products are being affected by pollution; this contamination is found within containers where plastics are collected. But the same risk of pollution carries downside consequences in which workers and people responsible for cleaning and disinfecting the plastic materials are not doing the best to eliminate plastic waste, and to disinfect the infected bacteria and microorganisms from the atmosphere and environment. Organizations from China and India are the largest in the world, they collect and purchase used plastic from United States, Europe, Asia and Latin America (Minguez 2013). These companies do not bother to sanitize the products before the recycling process; for this reason the planet earth is getting a worse environmental condition, and it is destroying lives of living beings, and natural resources as well (Uddin 2014).
Recycling has many benefits not only does it help the environment by reducing the amount of landfills witch cost tax payer dollars in addition to ruining the environment around them. It can help reduce the cost of making a new product such a plastic bottles, aluminum cans, and paper. In addition to this some recycling companies will pay citizens a small amount f...
They now have the ability to sell a product whose packaging is not only recyclable, but a positive on the environmental side as well. The more of this product that is out in the market, the better for the company and the environment. If consumers are purchasing Coke products in the PlantBottle, then they are not purchasing other brands which contain a PET-based plastic. Which leads me into 2) Regarding Operations: implies that pursuing both financial benefits and environmental benefits leads to eco-efficiency. Third, the author talks about the “culture” of his example corporation, P&G. The idea of “sustainability is built into the business rather than treated as an additional activity” (Taylor, p. 12). You can see from the marketing, public affairs, and employee comments that the idea of a sustainable, green-minded company is instilled in the culture of
Far too many people opt out of recycling; therefore initiatives should not be solely voluntary. Landfills are becoming more full, and air pollution has reached such high levels that there needs to be government mandates to address these serious and on-going issues. Cities such as San Francisco, Pittsburg, San Diego, Seattle, New York, Philadelphia, Connecticut, Florida and Honolulu have enacted mandatory recycling laws mainly due to difficulties in land fillings and dispos...
The sustainability of ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact. Annie Leonard in her book The Story of Stuff says that companies can significantly reduce their toll on the environment by changing their design. The design determines “the amount of energy used in making and using the product,” “the length of the product’s life span” and “its ability to be recycled” (Leonard). All these things determine the amount of resources a company must use, so simply changing a product’s design is one way a company can have a large impact on the sustainability of the environment in which it operates. One example of this is that “Wal-Mart attributed more that $100 million of its 2009 revenue to a decision to switch to a recyclable variety of cardboard in shipments” which it sells to a recycler instead of paying to send it to a landfill