Analysis Of Bvlgari

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Botanical name: Citrus aurantifolia
Family name: Rutaceae
Aroma compound: Limonene
Olfactory family: Citrus
Notes: Top
Emotion Evoked: Surprise and joy
Extraction of essential oil method: Cold expression (Écuelle à piquer)
Cold expression (Écuelle à piquer)
This method involves pricking the fruit surface with needles. The apparatus used is basically a funnel with an inner layer of small needles. The needles are of a certain height which is just able to puncture the epidermis. The skin of the fruit is punctured and the oils are extracted.
Curry tree leaves
Botanical name: Murraya koenigii
Family name: Rutaceae
Aroma compound: β‑caryo­phyllene
Olfactory family: Citrus
Notes: Top/ Middle
Emotions evoked: Joy and anticipation
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They produce and market several product lines such as jewellery, watches, fragrances, accessories, and hotels. In partnership with Save the Children, Bvlgari has donated 13 million Euros to the foundation.

Marketing strategy in Singapore:
Bvlgari has employs several marketing strategies such as digital, relationship, shop etc. Digital marketing targets the online shoppers through social media like Facebook, Youtube, and Twitter. The company emphasises on using videos to showcase their products which hence provides consumers detailed insight into their product.
Furthermore, Bvlgari has made relationships with e-commerce websites such as Lazada, Sephora etc. These websites allows the “online” shoppers the ability to purchase products at ease. In Singapore, there are several upscale boutique shops in the town area. Their line of products can also be seen in department stores such as Tangs, Takashimaya. Fragrance concept

Theme: Christmas
Product category: Body lotion
Olfactive family: Spicy

Theme reason:
Christmas is round the corner, and it is my favourite season as it is a period of giving, creating memories and ending the year with a joyous

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