Upon entering the magazine aisle at the local grocery store, one is overwhelmed with hoards of publications targeted at every type of person imaginable—outdoorsmen, homemakers, car-lovers, and the list goes on. In the rows and rows of these diverse magazines, lays one meant just for teenage girls. Seventeen magazine entices girls aged 13 to 18 with fun, colorful fonts and widely-known cover models in trendy clothing. On one of the magazine covers alone, Seventeen promises to teach girls how to own their school year, amp up their confidence, and get their parents to chill, all while giving them the chance to win a 1,000 dollar fashion haul. Seventeen seems to almost act as a bible for teenage girls, and if they take it as seriously as they do …show more content…
Currently, over-drawn lips topped with a bold, heavy lipstick is a make-up trend. As teenage girls scroll through social media platforms, such as Instagram, they see “Instagram models” and celebrities just a little older than themselves sporting this look. In turn, they want to try out this same look, but do not have the 50 dollars these models and celebrities typically spend on a tube of lipstick. When the average teenage girl sees the advertisement for Burt’s Bees lipstick, they are drawn to buy the product. Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using. Furthermore, Burt’s Bees obviously tries to appeal to this group of girls in the way a deep red tube of lipstick lays open in the very center of the ad. This color exhibits the high-fashion look many teenage girls want for …show more content…
An abundance of teenage girls, many of whom also like the make-up trend discussed in the previous paragraph, are attracted to this movement as it comes with the idea of making a difference in their own health and the health of the planet. Burt’s Bees also appeals to this group because the advertisement features a leaf speckled with dew drops, and the lipstick is made out of 100 percent natural ingredients, as noted at the bottom of the advertisement. With the ingenious motto, Finally a lipstick that loves you back, comes an idea that this lipstick will benefit your lips, and even make them healthier than they would be without the product, which is a real attention-grabber for the girls involved in this movement. The previously-stated advertising tactics are even likely to attract the healthy-living girls who have not tried Burt’s Bees. They are drawn in with the blatant idea of the lipstick being natural, plus they see that there are 14 versatile shades, all of which are pictures along the bottom of the advertisement, and know that they will be able to find one that suits
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their
Lipstick is an essential to most women when it comes to appearance because it simply adds the extra visually appealing factor. Lipstick is also used to moisturize the lips, keeping them soft and reducing dryness. Little do most women know about the toxics in the cosmetic because then the cosmetic would be avoided by some if not most. According to pamf.org, a teenager uses 15-25 cosmetics in a day.
Cover Girl cosmetics have been the top-seller since 1961 and are still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover girl has, so how does Cover Girl cosmetics do it? A lot of Cover Girl’s strong, on going successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dentation in today’s society in what women’s appearance should and shouldn’t be. Women and young adolescence are confused of what their appearance should be. Cover Girl has many famous models; one inparticular is the famous country singer Faith Hill. Faith is tall, skinny, and flawless. When women see models like her doing the advertising for Cover Girl, they automatically feel that they should look the same. Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign, it basically describes how people interpret different signs, such as models, and how these signs might effect one’s life and self-esteem. Proctor & Gamble are the owners and starters of Cover Girl cosmetics. To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did one promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.” The grand prizewinner of this sweepstakes is an appearance in the new 98 Degrees music video. This advertising doesn’t just take place in the Target stores; it also takes place in Teen magazine, stickers on the new 98 Degrees CDs, a national radio campaign, and the national Teen People magazine. Because it’s teens that mainly listen to the music that 98 Degrees produces, it’s the teens that this particular promotion is focused on. I s...
Every teenage girl goes through a time in her life when she just does not feel good enough. That time when the perception of what a girl should look like is just not realistic. Body image is a big part of a girl's life, no matter if it is a positive or negative one. It helps decides whether or not she will grow up to be confident and strong or scared and nervous. Having a good perception of yourself is important to having a positive body image. However all around us society is shoving “the perfect body” in our face and shaming those of us who don’t fit the cookie cutter image they’ve created. From lingerie store Victoria's Secret, to popular teen magazine Seventeen, all of the women that we up to seem to have that perfect body. How are we letting something like pretty underwear, promote a perfect body for teenage girls? Dove steps in eventually to explain that nobody on this Earth is perfect.
In the article “Understanding Alternative Choices of Handmade Cosmetics in Postmodern Consumer Society” Pernilla Arbajian and Yaran Di discuss how consumers perceive purchasing handmade cosmetics. Di defines “Handmade Cosmetics” as, “cosmetics made by human and made from natural ingredients, as opposed to cosmetics that are mass-produced, machine-made and made from chemical additives” (Di, 2014). The Bee’s Knees definitively can be described using this definition as a handmade cosmetic company. Companies today are aware of consumers being scattered and varied about their beliefs. This study goes through the steps and processes that consumers go through when deciding if a product if handmade or natural (regardless of how it is actually made) and how consumers assign meanings to their products of interest in their daily lives.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of clothing companies, and cease our judgmental society.
Over the last five years, I have been collecting makeup. Over these years, I have discovered all of the different types of makeup and the different uses for it. In this essay, I will be informing my audience of the benefits of different kinds of makeup as well as their uses.
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream
Reported in the article “Elle” in the 16th century it started to take a turn. In the 1700s a law was passed stating that marriages could not be annulled if a woman wore cosmetics before her wedding. Cosmetics were to be worn only for prostitutes. It was a major ban during that time. A lot of changes were made in the 18th century as well. The term “lipstick” wasn’t used until the 1880s. In the 18th century lipstick began to move from high class to low class. The article “Elle” also discussed that in the United States lip stick was first advertised in the 1890. In those advertisements you would see lipstick in carmine dye that had come from insect scales. Late in the 19th centuries another Queen name Victoria, stated that makeup was impolite and that it was unfashionable. Some people didn’t let that stop their grind they still was considering to wear lipstick. French and film stars were known to wear red lipstick back in the late 19th century. Lipstick came in a different tube in the 19th century due to a famous person name Maurcie Levy. Maurcie levy invented the first metal tube for lipstick. This was a major thing to the people who had worn lipstick, before lipstick was made of deer tallow, castor oil & beeswax that had come in silk wrap paper. The lipstick would get everywhere if you weren’t careful with it. Lipstick was continued to rise around the entire world. In the 1920s the modern swivel lipstick tube was also patented by companies like, Max Factor, Chanel, Helena Rubenstein and Elizabeth Arden. Max Factor also invented “Lip Gloss”. This type of lipstick was used on movie actors to make them stand out. Helena Rubenstein was the first lady to advertise lipstick as a sun protection. Lipstick was being placed on market ready for buyers to shop. Lipstick was a big thing and continues to increase. By the 1950s a beautiful lady name Marilyn Monroe wore the bright red lipstick. She was
In American culture today, society's view of beauty is controlled by Hollywood, where celebrities are constantly in the lime-light. The media watches Hollywood's every move, and is quick to ridicule “A-listers” whenever they dare to gain a few pounds or to let an uncontrollable pimple show. The media has created a grossly distorted mental image of what should be considered beautiful, and with almost every junior high and high school-age girl reading and viewing this message, the idea has been instilled in them as well. This view of beauty is causing many teenage girls to become obsessed with a highly problematic and unattainable goal of perfection.
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
Throughout history, Women has put their life and health at danger with many of their own homemade cosmetics. For example, in some cultures, women has used arsenic, mercury, lead, and even leeches to give themselves the pale presence assumed beautiful in the olden days. We have come a long way from the days of using dangerous toxics and mixtures that are deadly to enhance our appearance. Today’s multibillion dollar cosmetic industry must meet strict government rules about what it can and cannot include in the products and they must follow safe manufacturing guidelines. The most serious injury you’re likely to get from your cosmetics today is an irritation, a rash, or allergies ...