Black|Up and Iman cosmetics share the same demographic. Both brands are trying to reach the multicultural beauty market. With black women spending an “estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterpart,” reaching this demographic is essential for both cosmetic lines (Bryant). In courting this market, Black|Up and Iman cosmetics differ in marketing strategies. Black|Up cosmetics specifically targets women of color. According to Audrey N’Gadi, a Black|Up representative, the brand targets “black and mixed women aged 25 to 35 years old who search for a brand with expertise and products specifically tailored to match their needs” (Griffin). The brand …show more content…
It is a high-end, professional cosmetic line (The Independent). It is unique because within the beauty industry there is not a luxury high-end brand that specifically caters to black women. Brands like Estée Lauder offer a multitude of shades, but they do not specifically create products for women of color. Thus, as a luxury brand, Black|Up’s products are more expensive because it offers high quality makeup. For women of color, who have been ignored by the industry for decades, to finally come across a luxury makeup brand catered to them is powerful. It sends a message of inclusion and recognizes them as worthy consumers. According to CEO Lionel Durand, the brand wants “to be stocked next to the likes of Chanel at posh makeup counters” (Wischhover). Its biggest competitors are other luxury makeup brands that are now starting to cater to the same market. Durand sees MAC as its biggest …show more content…
Although the brand name is about makeup, not skin color, customers worldwide have come to embrace the name (Wischhover). It speaks to the greater need for inclusion in the cosmetics industry. More importantly, it recognizes and celebrates the unique and intrinsic beauty of ethnic skin (Brown). The brand proved that marketing to black women doesn’t require a celebrity endorsement. The key is offering quality products. A majority of their outbound marketing is done on platforms catered towards their target market. The cosmetics line is featured on magazines like Essence, O Magazine, and Ebony. Magazines that cater to black
Hair and Makeup by Geri is a hair and makeup artist that is located in Ewa Beach, Hawaii. Geraldine “Geri” Valencia has been doing hair and makeup for over 10 years. Hair and Makeup by Geri specializes in proms, wedding hair and makeup, pageants, and special occasions. Geri has also worked with many state and national pageant title holders including Miss Hawaii Teen USA 2009 Ashley Moser, Hawaii's Miss 2010 Grand Queen Jadyn Wilderman, Miss T.E.E.N Hawaii 2010 Lindsey Barayuga, and more.
Throughout time, bright designers, world-known magazines and famous models, where few are only African-Americans, had represented fashion. The fashion industry is one of the most demanding industries ever created. On one hand, designers have to be unique, professionals, consistent and most important, famous, to keep up with the industry. On the other hand, models have to be beautiful, with unique personalities, and most important, skinny. Before the Civil Right Movement, white Americans models and designers represented the fashion industry until famous models such as Naomi Campbell, and Iman Abdulmajid entered the industry. They were the most influential models in the 1980’s and 1990’s with their personal contribution on the industry. Beauty did not only brought goods and happiness; it also brought controversy and discrimination.
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
It is sad to know that we cohabit a nation where you are frowned upon because of the content of your skin. This documentary depicts adolescent Black/ African American girl and boys, and women talking about their melanin. Society imposed on us that to be beautiful you must be of a fairly light complexion, have a sculpted body, perfect bone structure, and have nice non-kinky hair. This image has been imbedded in our society, and resulted in those in the Black/ African American community feeling as is they are ugly, non lovable, unwanted, not smart, less than, lacking self confidence, and wishing that they can change their skin tone (by bleaching) to be accepted and to be considered beautiful.
Born in Mexico and raised in Kenya, Lupita Nyongo represents the polar opposite of traditional Hollywood starlets (Butler 3). For one, her hair is as short as a male, she’s black, and dark skinned to boot (Butler 3). While her debut in 12 Years a Slave put her on the map, her speech at the Essence Black Women in Hollywood awards show launched her into stardom (Dyer 2).
This research focuses on how corporations use Mainstream agencies (General Markets) to target African American consumers. Mainstream and General markets are defined as ad-speak for "White" as in general market agencies (Brandweek, 12/06/99). Also defined in Brandweek (12/06/99) is the word targeted which is ad-speak for "Ethnic/Urban" examples being Blacks, Latinos, and Asians. A majority of corporations have two main problems when targeting the African American community. First, most corporations use Mainstream agencies instead of hiring African American-owned agencies or hiring people who specialize in African American marketing. The African-American market is served by its own specialized media, and national studeis have shown that black consumers are more suscep...
This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite
By the twentieth century, slavery had damaged black pride, and made it known that black features were inferior. When it came to black women and their hair, black women desperately wanted to match the standard of “white” beauty. Walker’s solution to this was to create a look that was Afro-American without trying to imitate whites. Walker spoke about beauty emphasizing that to be beautiful does not refer to the complexion of your skin, or the texture of your hair, but having a beautiful mind, soul, and character.
The African American community is supposed to be united under the Black race, but that is where the problems come in. Under the ethnicity of African Americans, and have pride in their skin color and are supposed to be joined together, there is a system of separation within the different shades of “Black.” In the black community, there are all kinds of shades of black, yellow, light, brown, dark brown, and other shades. According to Dr. Ronald Hall, a social work professor at Michigan State University, "As a result of having been colonized particularly by Spaniards, the British, etcetera, a lot of people of color internalize and idealize values for lighter skin because that is considered the norm.... ... middle of paper ...
The transition to modern consumerism involved not just the introduction of responsible product formulation, but fundamental transformations of social behavior. Women were at the heart of this development in the cosmetic industry, and we will consider the contributions of two of them: Annie Turnbo Malone and Madame C. J. Walker. These women and their contemporaries paved the way for Estee Lauder and Mary Kay Ash in our time.
The problem with this is that these unique designs are often inspired by different cultures. “There is still an issue of ignorance in our fashion world… I don’t even like to use the word racism — [they’re] ignorant. They just don’t want to budge. They just don’t want to change their ideas or be more open-minded, to just [book] a beautiful girl regardless of creed or color” (Campbell). Most of the time the new designs that are incorporated as the new trend of the year, are influenced by different cultures. Bryce Covert in the article, The Fashion Industry’s Race Problem: Models of Color Rarely Get Hired claims that it is rare when models of different races get hired. Covert supports his claim by telling how, many big fashion industries did not hire women of color at all. Furthermore, he said that 82.7 percent of the models were white. Black models were hired for just 6 percent of the “looks” presented to the audience. Latina models made up just 2 percent. The author’s purpose is to point out how even though fashion influenced by different ethnicities it is still modeled by people who do not belong to that certain culture. The author writes in formal tone for everyone involved or interested in fashion. This type of scenario shows how racial
Throughout the semester we have studied the black vernacular tradition and its attributes of competition, group interaction, the in- group, and pattern of call and response and we have learned to take those attributes and apply then to the complex subject of Black Hair. Black Hair is a complex subject not only because so little is known about it but because of the aesthetic, political, and interpersonal context through which Black hair can be studied and interpreted. Hair is honestly in just about every text and it is used to not only add insight to characters identity but to also give context to time. Many of the black vernacular tenets are seen throughout Margo Jefferson’s chapter in Negroland, in particular the first section called “The
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get