Analysis Of Before You Leap

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Title: Before You Leap Subtitle: Uncommon Things You Should Know before You Become an Entrepreneur Before You Leap is a wisdom packed book that was written for the nascent entrepreneur. It uses stories and personal examples from the author to revel uncommon things that can make or break your venture before it starts. The book not only gives the entrepreneur the tools for self reflection, but also exposes readers to the different options available to build a full-blown business. As a serial entrepreneur and mentor to thousands of small businesses, the author has distilled a lifetime of wisdom that every new entrepreneur should consider before they start their fist business. Readers will learn: How to test their market before committing resources…show more content…
The Practical Guide to Understanding Your Pricing Options teaches the reader how to price their products or services strategically. By implementing the suggestions in this book, you will be able to use your prices to encourage your customers to buy and maximize your profit margins. This book is broken into 3 parts. In the first part, “Pricing Strategies," the author describes 14 pricing strategies to drive specific customer behaviors such as building customer loyalty, ensuring more consistent business cash flow, or encouraging customers to buy in larger quantities. Part two, “Pricing Concepts,” looks at such concepts as price elasticity and pricing at the margins so a business has the tools to maximize its profit margins. The final part, “Behavioral Economics,” introduces the reader to customer psychology. For example, this book looks at how customers have an irrational yet predictable reaction to free products, decoy prices, and fear of loss. The Practical Guide to Understanding Your Pricing Options is a concise and easy to read guide packed with solid advice that will help the reader implement the appropriate pricing strategies to achieve specific business objectives. Title: Buying or Selling a Small

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