Analysis Of BMW

The image from BMW gets down to the point that people cannot get readily made spare parts like they can get for cars. People cannot just go to the store and buy a leg if they damage or lose their original. The image is understated; it is just a pair of lower legs with no shoes, one of which is a prosthetic. The background is plain with the legs to one side of the page with the captions on the other side. The advertisement is geared for people who drink, to make them aware of possible tragic outcomes of drinking and driving, telling them not to do it or this could happen to them. It makes viewers aware that not everything can be fixed easily, even though people can get parts for their car, parts to fix people are not so easily acquired, are

It only makes sense that if they know what happens to a car when it crashes that they would know what happen to the occupants of that car when they are in it when it crashes. Every two minutes a person is injured in an accident related to drinking and driving (MADD), although it is not known how serious these accidents are or the amount of bodily injury to the people or the damage to the cars involved. BMW wants drivers to realize they are not the only ones who will be affected by their decision to drink and drive and cause an accident, their loved ones, friends and other drivers could be affected for the rest of their lives by that decision. Could a caring person really live with themselves if they killed or maimed someone because of their choice to drink and drive? Could a parent live with themselves, especially if it was their child that was maimed because of their decision? BMW does not only want people to protect their investment in their car (BMW’s product), possibly their name, if someone is hurt in an accident in which BMW is the car that was involved, but also their lives and the lives of others who may be potential BMW owners of the

Legs, one natural and the other prosthetic would not have any meaning if there was not the printed words to accompany the picture, the message that BMW was trying to get through to the readers would not be there. The picture draws you over to the print, which then explains the point they want to get across to the readers and the picture finishes the point they are trying to get through to drivers of their automobiles. For BMW’s point of drinking and driving can damage more than just a car and a person cannot get spare parts as easily as they can get parts for a wrecked car, this point needed both print and picture to be convincing. People need that visualization of both a natural and artificial leg to realize the spare part BMW is talking about trying to