Analysis Of Augmented Reality And Virtual Reality

In today’s contemporary world, technology has been seemingly omnipresent, in particular, augmented reality (AR) and virtual reality (VR) have long been exhilarating and potential in a few recent years. Not withstanding their restricted pragmatic application, specifically in the traditional business setting, the technologies and their adoption have come a long way currently, especially as the international economy has increasingly developed and the inspection on functional efficiency, security and training have increased considerably.
AR and VR are not novel concepts, they are increasingly used in technologies; however, the two terms appear to be bewildering to the users, so understanding their definitions is the fundamental step before figuring

Pokémon Go, for example, is a virtual game on a smartphone, but the coordinates of the player and map are based on reality. It illustrates how a smartphone user can interact with something that they see in their normal environment and something that they know for certain does not exist in reality. Augmented Reality and Virtual Reality are close cousins. Both of the technologies have gained much research and attention these days as well as promised substantial improvement. Though they both have the enormous capacity to alter our awareness of the world, they are distinct from each

Contrastingly, AR is used more commonly, provides more freedom for the users, and more prospect for marketers because the users only need to hold a mobile device such as a smartphone, a laptop or a tablet in front of them to change the interaction of the real world with digital images, graphics (Chavan, 2016, Aziz & Siang, 2014). A good example of AR is app IBM which provides shoppers with a personalized shopping experience with immediate product comparisons and special offers as they move throughout the store via the built-in video camera on a user's smartphone or tablet. It not only quickly and accurately identifies a product or row of items but also displays information above the product images and ranks them based on a number of criteria, such as price and nutritional