Analysis Of Apple's Computer Inc.

Introduction

Apple’s Computer Inc. began its journey in the garage of the family home of one of its founders, Steve Job. Steve Job along with his other two friends, Steve Wozniak and Ronald Wayne started the company on April 1, 1976. Steve Job sold is prized Volkswagen for $1350.00 for the company’s startup. The company manufactures computers, market mobile communication and media devices, portable digital music players, they sell a variety of related software, services, peripherals, networking solutions, third-party digital content and applications. It was the first company to produce a computer with a typewriter-like keyboard and the ability to connect to a regular television set as told by Rawlinson (2016). Apple Inc. is one of the most

Apple’s external stakeholders are their customers and vendors. Apple is a superior brand and the brand’s average consumers are generally those with high income levels. The average household income for MAC owners are in excess of $98K annually according to Gaille (2015). Their targeted market are Millennials (18-34 years of age). Fifty-four percent of IPhone owners are repeat purchasers of the previous version. Consumers who own Apple products are those who are typically college educated, live in urban neighborhoods and are in higher income brackets. Apple Inc. is an aggressive competitor in a wide spectrum of technological services and industries; software, personal computers, electronic devices, entertainment media, smart phones and mobile payment systems. Apple has managed to dominate the smart phone industry by maintain more than sixty percent of it. A few of Apple Inc.’s competitors are; Samsung, Google, Microsoft, Hewitt Packard and Blackberry LTD. Apple’s biggest competitor in the smartphone segment is the Samsung Galaxy. The Samsung Galaxy 7, IPhone’s main competitor was recently recalled because of overheating issues, some phones have even caught fire. The recall has made more consumers take another look at the IPhone and its benefits. Apple is benefitting from the recall if the Galaxy 7, their shares have gained a 4% increase while Samsung’s

Tim Cook changed the culture and leadership style of Apple Inc. Steve Jobs the deceased founder was known to be a strict, no-nonsense, autocratic type of leader who demanded perfection from his employees. Tim Cook is a transformational type of leader who has an open-door policy. He holds his employees accountable for upholding high standards as told by Lashinsky (2016). The employees of Apple Inc. are paid anything from $13.00 hourly to well over $120,000.00 annually according the website www.glassdoor.com. The fact that the starting wage for Apple Inc. $13.00 hourly makes it an attractive company for entry level workers. The amount is considerably more than minimum