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Analysis Of Apple

Satisfactory Essays
Introduction
Apple is one of the oracular companies of Silicon Valley that rose up as the icon of personal computing and in the recent years has seen tremendous success since the return of Steven P. Jobs who opened it up for horizons far beyond the desktop. With its kind of following, the company can be deemed to have cast something similar to a spell on both investors and consumers alike through its coveted gadgets. In the music and smart-phone industries the iPod and iPhone have been major forces. The computer software giant, Microsoft, was passed in stock value by Apple in May 2010 making it the most valuable technological company in the world. With the change of guard by Mr. Jobs, Apple’s business history witnessed an amazing turnaround for the previously almost dismissed for dead. A significant cultural shift which entails the prominent factor shaping technology being consumer tastes rather than business needs was herald by the swiftly rising value of Apple.
The Company
Apple is a multinational corporation which originated in America and is involved in the manufacture and design of software products and consumer electronics. It is renowned for its various hardware products like the iPhone, Macintosh computers and the iPod. The PC industry has been defined by the company according to various computer users. It is also perceived as a pure innovation oriented in the technology realm which can be credited for the change in the personal computing perception (Kumar, 2006). There has been witnessed reinvention in the company several times over since 1971 related to the development and enhancement of Macintosh and this has incessantly affected the computing world. Since the introduction of Mac in 1984, it is a personal computer pr...

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... happy by easy to use and robust products but also have the desire to buy more in the future.
Conclusion
In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope i.e. from computer hardware to software, gadgets and online media. This makes apple able to serve most of the consumer needs not only in variety but also in the quality in design and performance of its products. Through adopting a division form of business, apple makes it hard for it to be acquired since this will require a massive buyoff. Thus it has been able to retain most of it leadership for a long time. Strategic partnerships have also been taken by apple in a bit to make apple reach on far markets and untapped niches.
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