Why did I choose Apple? Apple is a well-known company creating the exciting products we want to have in our pockets. Also, Apple is a company with advancements that are hiding around every corner. As they have predicted, Apple is believed to completely rule the smartphone industry with all of its advancements in technology. I also find the humble beginnings of Apple to be very respectable as new business startups can be challenging, leading to the failure of many of them.
Microsoft’s products include recent iterations like the Microsoft Surface, while Apple has a new Macbook in development. But their technologies are not limited to standard computers. Both companies are well respected in the smartphone market. Apple’s iPhone 6 is the world’s best selling smartphone and Microsoft’s line of Window’s phones are struggling to keep the competition. There is also the wearable technology revolution that has just begun with Apple’s Apple Watch sparking popularity in the market.
Technology is the world’s leading industry today because of the fact that it has changed society in every field. Well, why has computer technology prospered through recent years? The answer is very simple, Apple Inc. Apple products have a significant impact on our society due to their stellar design and unique shape, their durability, and their many creative applications. Apple was started and 2established by Steve Jobs, Ronald Wayne, and Steve Wozniak on April 1, 1976. Since then the CEO of Apple has been Steve Jobs.
Currently, Apple is enjoying great success within the technology and PC industry. The Apple brand is one of the most recognized brands in the world and tremendously popular with users (Baxter, 2008), often obtaining repeat business from its customers. Apple is at the top of the list for introducing so many new products to the market. This ranking was compiled by consulting 1,000 senior managers in a survey comparing companies based on the level of innovation. Apple also integrated seven types of technology in order to secure this ranking (McGregor, Arndt & Berner, 2006).
Apple© is a company that has embedded itself in today’s culture with its innovative design, development and marketing. Almost everything that has to do with personal computing (Personal computers, mp3 players and cell phones) are manufactured and sold by Apple. The Apple brand is recognized all over the world due to strong branding of its products and logo. They command a premium price because of design aesthetics can pop culture pushes. However, with the rising popularity of android and its competitive devices, the market share of Apple is starting to shrink.
At this point in time Apple was getting huge as a computer company and rightfully so. Steve Jobs went on to convince J... ... middle of paper ... ...he same App and would allow the legal sales of all music over a simple program. Before its launch in 2007, the iPhone already had several rumors of a multi-touch function phone that allowed for application use. This lead to many teams becoming strictly app development based, which to this day is still a huge industry on its own. In conclusion, sense the beginning in 1976, Apple has created an empire of many devices from computers, to phones, to music players, and strictly multi-touch devices for applications.
Apple: Changing the rules of industry, again and again. Apple’s dominance in innovation & developing the most loved products of the world is unparalleled. The company sparked a computing revolution in 1978 and then again in 1984. PC industry growth was driven by lower prices and new features in early 2000s. But PC industry also saw the emergence of alternative technologies such as smart phones, tablets etc.
Their efforts and perseverance towards renovating the common computer paid off, as they now own a multi-billion dollar corporation. Apple Inc. is still working hard to develop and design the latest breakthrough consumer technologies and electronics, and it all stems f... ... middle of paper ... .... has proved as worthy competition for other consumer-electronic producers in the economy. Its stock, at $524.94 a share, has also proved as competition in the stock market. The stock first increased greatly in December of 2007. It dropped in December of 2008, but then took a steady climb up to $667.10 a share in September of 2012.
This development in technology now encourages users to switch to the very desirable Macintosh community without completely sacrificing the often thought needs of the PC. Strengths: Apple Computer Inc. is one of the oldest hardware manufacturers that control over the product by manufacturing both computers and their operation system. It is known that Apple has a high Quality product which makes Apple different than its competitors. Apple creates its product with unique designs to attract the consumer’s eyes and increase its market share because Apple success is based on fulfilling customer’s desires. Apple has one of the top brand names within the technology industry all over the world, and 54% of their profits are from foreign markets.
As a result, Apple Company is one of the best technology companies and had left a brand and benchmark of it in the mind of consumers and its rival company. A good description from Wikipedia describes Apple: "For reasons varying from its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry." Apple has a unique quality that is its consumers; people are mad for iPhone and products of Apple. With a great success, Apple has revenue of over $60 billion per annum. Apple Company is one of the biggest companies in the world and the most valuable technology company having access to Microsoft.