Analysis : Big Data And Analytics

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Only when an organization is capable of using analytics to its full potential will it have a sustainable competitive advantage. The number of organizations using analytics is growing exponentially. Much information can be gained just from analyzing one variable, but every piece of information is significant in some way. Businesses use analytics to make improvements, better see future demands, meet sales forecasts, make decisions, come up with strategy plans, and rationalize and validate key performance indicators.
More organizations are beginning to shift from their traditional practices to more technologically advanced practices. Through the use of big data, accountants can add more value to a corporation when making decisions by supporting their ideas with analysis. CFOs can now use big data and analytics to gain better insights and information to introduce changes in their organizations. Big data refers to the vast amount of information that is being stored and collected by businesses through the use of technology. It gives managers the chance to measure and know more about their businesses, which has definitely improved decision-making and performance in businesses. It also offers greater opportunities for competitive advantage; thus, big data can be considered a management revolution. With the help of big data, accountants can hope to play a more proactive role in their organizations.
Today, executives and managers have developed a more anticipatory style of management. Two types of analytics that help them develop this style of management are predictive analytics and prescriptive analytics. With predictive analytics, executives and managers know what to anticipate in demands and sales. Predictive analytics’ main focus is to ...

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...ial challenges. Many organizations are not using information technology as efficiently as they should be. Organizations are still relying too much on manual processes; thus, many IT resources go to waste. Even with this being said, there will still be times where managers need to make decisions the traditional way in such cases where the data needed is missing, or is too expensive to obtain. Accountants will need to continue improving their communication skills to accurately describe their findings. Big data will also need to develop new metrics and accounting standards, where data science and data art are combined together to provide information managers need. There is no doubt that there are still some limitations to what analytics can do, but without analytics, managers will not have enough understanding and insights to make good decisions for their organizations.

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