Analysis

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In this passage, I am going to compare and contrast two different kinds of text, namely my CSR academic essay and a journal article from Newsweek. There are several differences between the writing. First of all, the complexity of my essay is higher. In the CSR essay, I often used complex noun phrases. For example, in sentences like “Corporate social responsibility (CSR), which was first suggested in the late 1960s, is an idea to urge companies not only to focus on maximizing the profits of shareholders, but also the interests of other stakeholders like suppliers and employees”, I have used “is an idea to urge companies not only to focus on maximizing the profits of shareholders, but also the interests of other stakeholders like suppliers and employees” to make the noun phrase “CSR” become complex. While in the journal article, complex sentences like “Buoyed by the wealth of Russian oligarchs and Arab and Chinese tycoons, London has become one of the world's most expensive markets, raising concerns ahead of national elections in 2015 that locals are being squeezed out of the market” can still be found but are less frequently used. The reason behind shall be attributed to the difference in the target audience of the writing. The target readers of my essay are professors and people with certain professional knowledge about business. Therefore the use of complex noun phrases can make my essay look more professional. In contrast, the readers of the journal article are general public. They probably do not possess the knowledge and interest required to read complex phrases. Hence, the journal possesses lower level of complexity. Secondly, my essay has a higher formality. In my essay, the word choices are generally plain. Colloquial ... ... middle of paper ... ...te”. While in the article, sentences including “House prices across Britain have not recovered their levels from before the financial crisis struck in 2008, but they are rising at about 10 percent a year” and “London's red-hot property market has struck a new record with the sale of a 140 million pound unfurnished apartment, but even the developer of the opulent building warned that some asking prices in Britain were unsustainable” also showed the use of “but” as signaling word. I believe the reason behind is that signposting words can guide readers to read effectively. These words are capable of showing the relationships between sentences, for example, when we want to show two sentences have similar ideas, we use “alongside”. When we want to show they have contradictory ideas, we use “but”. The use of signposting words allows readers to follow the passages easily.

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