An Omnibus Study

An Omnibus Study

An omnibus survey is a quantitative survey - in other words it is

concerned with interviewing a large and representative sample of

people, with a view to extrapolating the results to represent the

whole population.

It allows clients to share the costs of research by pooling questions.

All the questions for a given wave are then put to a representative

sample, as part of a single questionnaire. Each individual client's

questions are of course confidential, and results are processed in

such a way as to ensure that each party only sees their own data.

An omnibus survey is conducted to a set timetable, and takes place

regularly throughout the year - typically on a weekly or monthly

basis. And like many other large-scale market research surveys, the

fieldwork is often conducted either face-to-face in a respondent's

home, or on the telephone.

In many situations, there's probably no better way to acquire fast and

accurate market research data than to use an omnibus survey. One major

benefit is that you don't have to be a research boffin to use it!

Source: BMRB International, one of Europe's leading market research

agencies

Latest Omnibus news: Any more questions for the National Statistics

Omnibus Survey?

The Omnibus Survey

The Omnibus is a multi-purpose survey developed by ONS for use by

non-profit making organisations.

The Omnibus allows customers to receive results quickly while

retaining the hallmark of high quality - a random probability sample,

high response rates and advice on questionnaire design.

It is now the only Omnibus survey available that uses a stratified

random probability sample.

At the first stage 100 postal sectors throughout Great Britiain are

selected from the Postal Address File. At the second stage, 30

addresses are randomly selected within each postal sector. And at the

final stage, one adult aged 16 years or over is selected randomly for

interview at each eligible address.

Interviewers who work on the Omnibus survey have NO control over who