I conducted my research and collected my data for this experiment at 3:30pm on Tuesday March 8th, 2016 at the Walmart Supercenter in Abilene, Texas. I walked around the toy section of the store and observed the differences between the aisles that are clearly assigned to certain genders. The store has sectioned off specific aisles for each gender and they make it very obvious which aisle is for girls and which aisle is for boys. The “girls” aisle has barbie dolls and princess dresses and the packaging on these items are bright pink. The “boys” aisle is filled with star wars action figures and toy guns all dressed in black packaging. There are obvious stereotypes and gender roles being subconsciously produced in these aisles. When at Walmart, …show more content…
Young boys are also being manipulated by marketers. Boys are naturally more aggressive than girls and companies use that to their advantage. Boys are taught to be tough and “manly”. Boys are raised with the belief that it is not okay to cry, or have any sort of overwhelming emotion that can be taken as “girly”. This puts terrible pressure on a kid, but toy distributors take it and use it to their advantage. Boys are taught to be tough so boys need “tough” toys like guns and swords. Girls are taught to be frail and dainty and boys are told to be violent and tough. The problem with this is that not every child is going to feel as if they belong in category “A”, when they see themself as a “B”. In other words, not every young boy is going to like being rough and tough and not every girl wants to be delicate and …show more content…
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
In order to fully comprehend the how gender stereotypes perpetuate children’s toys, one must understand gender socialization. According to Santrock, the term gender refers to the, “characteristics of people as males and females” (p.163). An individual is certainly not brought into the world with pre-existing knowledge of the world. However, what is certain is the belief that the individual has regarding him- or herself and life stems from socialization—the development of gender through social mechanisms. For instance, when a baby is brought into this world, his or her first encounter to gender socialization arises when the nurse places a blue or pink cap on the baby’s head. This act symbolizes the gender of the baby, whether it is a boy (blue cap) or a girl (pink cap). At the age of four, the child becomes acquai...
I noticed the girls’ toys engaged fine motor skills more than the boys’ toys did. The girls have several different types and sizes of dolls to choose from – however, this also makes dolls or items used with dolls (Barbie clothes, doll clothes, doll houses, Barbie cars, and doll furniture) over half of all the products in the girls’ section. This shows the stereotypical attitude that all girls like to nurture and will someday be expected to be mothers and the primary care giver for their children. Other toys I noticed that were very stereotypical were the child size vacuum, broom, and kitchen set. Even at this young age we teach girls it is part of their role to cook and clean.
Walmart, the world’s largest retailer and private employer, has established a highly profitable business centered on a low-cost strategy that utilizes logistical efficiencies to create a competitive advantage. Yet, to maintain this low-cost strategy, Walmart has engaged in ethically questionable practices, including gender discrimination in promotion and pay. While the Supreme Court recently ruled against class certification of 1.5 million women in the Dukes v. Walmart case due to a lack of proof that Walmart operated under a “general policy of discrimination”, overwhelming evidence demonstrates that gender discrimination is a persistent problem rooted in the culture of Walmart, despite gender-neutral policies (Biskupic, 2011).
Gender roles in toys are overwhelmingly obvious. The breakdown has not changed in so many years that we all comply with and follow without question. Taking a trip to the local Toys R Us store showed me just how obvious the line was drawn for the sexes, showing a specific division of the two. The stores layout clearly establishes the line between girl’s toys and boys toys. There are very few isles that will intermingle within the sexes. For this project I selected the following age groups; infant, preschool and school age with a focus on girls toys.
When girls are young they are given toys that are influenced by domestic activities that introduce them to traditional gender roles. This limitation of available toys has the possibility to impact children, especially young girls, in a negative way. With some girls only having gender-specific toys like dolls and kitchen sets, it has the possibility to enforce long-established ideas based on the role of women in society. These traditional gender roles placed upon girls by “gender appropriate” toys could give way to limiting the role of women in modern society.
First off, I will describe the role the toys are playing when it comes to the socialization process for boys and girls. The masculine wrestling action figures and construction vehicles are showing boy 's their gender roles. In the book, “You May Ask Yourself”, defines social roles as “the concept of gender roles, set of behavioral norms assumed to accompany one’s status as male or female” (Conley, pg 130). In the store it is fairly easy for parents to find which part of the store will fit their kids gender roles. For parents with young boys, all they have to do is look for the blue in the store. When looking for the girl toys, parents just need to find the pink. Parents are actively doing gender in their child
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
... These toys reinforce the stereotype on young boys that they are expected to keep up being masculine, active, that violence is acceptable and, that blue is a “boy’s colour”. Teaching children to conform to their gendered expectations is oppressive. According to authors_____, girls are taught to be “hyper-aware of their bodies and attractiveness because this is what they see is valued in society”. (orangebook) Females are also taught to attend to domestic work and discouraged to be too smart as it is intimidating to the other gender. This ultimately damages their feelings of self-worth which, can discourage them in aspiring to achieve as much as males and submitting to a subservient role instead. This idealized image is driven by the patriarchal society that we live in. However, a patriarchal society does not mean that men benefit from this. It also oppresses them.
In other words, even when parents know that it is wrong to assume that their children will assume roles, they will continue to push boys and girls in different directions. Specially, in the family, boys and girls are not equal, for this reason they must play with different toys according to their gender.
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
As a child develops, their surroundings have a major influence on the rest of their lives; if boys are taught to “man up” or never to do something “like a girl”, they will become men in constant fear of not being masculine enough. Through elementary and middle school ages, boys are taught that a tough, violent, strong, in-control man is the ideal in society and they beat themselves up until they reach that ideal. They have to fit into the “man box” (Men and Masculinity) and if they do not fulfill the expectations, they could experience physical and verbal bullying from others. Not only are friends and family influencing the definition of masculine, but marketing and toys stretch the difference between a “boy’s toy” and a “girl’s toy”. Even as early as 2 years old, children learn to play and prefer their gender’s toys over the other gender’s (Putnam). When children grow up hearing gender stereotypes from everyone around them, especially those they love and trust like their parents, they begin to submit themselves and experience a loss of individuality trying to become society’s ideal. If everyone is becoming the same ideal, no one has a sense of self or uniqueness anymore and the culture suffers from
The gender stereotypes we are experiencing today are outdated and need change. Right now, gender marketing is higher than it has ever been. A comparison can be shown as Robb states “In the 1970s…few children’s’ toys were targeted specifically at boys or girls at all; nearly 70% of toys had no gender-specific labels at all” (Robb). Since the 70’s gender marketing has climbed its way up to its peak. There is a sort of disconnect between marketing and new gender advancements that have been occurring recently. The gender standards that are currently being used are outdated and do not hold true as more women are excelling in the sciences, while more men choose to become stay at home fathers. The “Let Toys be Toys” campaign website claims that “themes of glamour and beauty in toys and playthings directed at even the youngest girls tips over into a worrying emphasis on outward appearance. Stereotyped attitudes about boys are equally harmful as the constant assumption reinforced in toy advertising and packaging that boys are inevitably rough, dirty, rowdy…which feeds low expectations of boys that undermine their performance at school”(“Let Toys be Toys”). These outcomes are not acceptable, and gender-neutral toys may aid in combat against these old age ideals, and could possibly help make the
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
Secondly, playing with gender-typed toys has an impact on the child's psychosocial development. It influences the children on expressing themselves and behave according to how they perceived their genders to be like. One aspect affected is the child’s expression of masculinity and femininity in their