An Author's Credibility In The Academic Discourse Community
The academic discourse community has certain expectations about an argument which make the work convincing and credible to members of the community. Before the work is even considered however, the community has expectations of the author. The author must fulfill these expectations in order to be considered credible or convincing. Some general criteria for an author in the academic discourse community include having a voice in the work, credentials and experience that make him or her qualified to write on the subject, a sense of professionalism about them shown in the tone and diction of the work, and a balanced view of all sides of the issue. In the case of author Damien Cave and his article "On Sale at Old Navy Cool Clothes for Identical Zombies!" and John E. Calfee with his article "How Advertising Informs to Our Benefit" one can see the difference between an author who fulfills the academic discourse community's expectations and one who does not. While Damien Cave can be persuasive in some communities, neither he nor his writing is credible to the academic discourse community because he lacks the qualities that this community values in an author.
One important trait that the academic discourse community looks for in literary work is a strong voice on the part of the author. In a community where independent thought and intelligence is highly valued, no one wants to hear someone summarize another's thoughts. Here, it is the author who should be somewhat of an expert on the subject matter and so the author should have the predominating voice in the work, not his sources. Cave makes two errors in this regard. First, he does not state the side of the argument that he ...
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...ds a less prompted feel to his work ("AEI's Organization"). Although Calfee's article is not one hundred percent neutral and free of bias, it is much more fair and balanced than Cave's article, making it much more credible to the academic discourse community. On the whole, Damien Cave and his work would be least persuasive to the academic discourse community because he lacks qualities that would make him credible to this community.
Works Cited
Calfee, John E. "How Advertising Informs to Our Benefit." Consumers' Research Magazine. (April 1998). American Enterprise Institute. 1 Jan 2000 .
Cave, Damien. "On Sale at Old Navy: Cool Clothes for Identical Zombies." What Matters in America: Reading and Writing About Contemporary Culture. Ed. Gary Gosharian. New York: Pearson Longman, 2007. 24-29.
In the article The Onion the satire being made criticizes how easily it is for people to believe in an advertised product even though it may be false. The purpose of the writers use of diction, exaggeration, and sarcasm is to make it clear as to how manipulative people have become believing in any products shown in ridiculous advertisement. In this specific article it targets the way an advertisement uses exaggerated stories such as Helene’s or Geoff DeAngelis in order to try to create a connection to an everyday person. Moreover the way they make themselves more credible by their use of a credible source such as the doctors. In total the way an advertisement builds itself to make themselves seem credible to sell their product.
...to interpret the material up to the reader, but the use of these appeals help persuade the audience member to think a certain way. These analytical tools prove just how effective and in depth writers go into their material to make their work come across more powerful and influential, and each of these authors did just that.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
In conclusion these two arguments are looking at two different aspects and levels of the advertising industry, and that the main difference in these two arguments is that very fact. This controversial issue has raised many eyebrows and will never be at ease. People have been searching and researching the industry in hopes to find evidence of how effective or affective advertising really is. One can’t tell if advertising is more costly or rewarding to the American economy, society, and culture until it has past, therefore, arguments will never cease and opinionated parties never satisfied.
Guerin, Wilfred L., Earle Labor, Lee Morgan, Jeanne C. Reesman, and John R. Willingham. A Handbook of Critical Approaches to Literature. New York: Oxford University Press, 1999. 125-156.
Seger, Linda. "Creating the Myth." Signs of Life in the U.S.A.: Readings on Popular Culture for Writers. 4th ed. Ed. Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin's, 2003. 316-325.
This piece of criticism has strengthened my arguments as to who the real monster is. It has given me a new way to look at things in the novel. I have since then re-read part of the novel and can now read it much more clearly. It will help me greatly in strengthening my argument for the final paper.
Ads (or advertisements) are everywhere. These messages come from different platforms, and they are aimed at convincing people to purchase goods, services, and ideas. From its simple beginnings in ancient Greece and Rome, advertising is now multimillion-dollar industry. Companies make huge investments, utilize sophisticated technologies, and make use of very persuasive language to market existing products (Green, 2012). The automobile industry made excellent use of advertisements. According to Georgano (2013) “the advertising industry and the automobile grew up side by side and each was a major stimulus to the other” (para 1).
Popular Culture. Ed. John Woodward, Farmington Hills, MI: Thompson Gale, 2005. 138-140.
Initially, Mark portrays false credibility at the beginning of his article. He takes on credibility by conveying a writing style that identifies as a scientific approach. Mark mentions his tests and conclusion. At first, the reader would suggest that Mark is using ethos to persuade his audience. Ethos is referred to getting the reader’s attention through “credibility or trustworthiness” (Welcome to the Purdue
Zyman, S. and Brott, A. (2002). The End of Advertising As We Know It, Hoboken, NJ: John Wiley, Page 9, Page 10, Page 19
Brooks attempts to disprove the formalist critics and makes good points among the way in anticipating and devaluing their criticisms. Yet, he fails to prove that formalist criticism should be the only way in approaching literature, especially when contradicting himself.
Advertising." Current Issues: Macmillan Social Science Library. Detroit: Gale, 2010. Opposing Viewpoints in Context. Web. 4 Dec. 2013.
Advertising is an information source to inform people about the products and new prices of the company which can help them to make informed choices. More recently, huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive effects and negative effects of advertisement on consumer behavior.
Smith, Greg M. “Red Skeleton, The Crack-up, and the Quick-change” Journal of Popular Culture 45.3 (2012): 592:610. Web. 17 January. 2014.