An Analysis of Whole Foods Market

1044 Words5 Pages
Whole Foods Market was founded in Austin, Texas, after four local businesspeople decided that the natural food industry was ready for a supermarket format. The first Whole Foods was opened in 1980 with only a staffing of 19 people. After being one of the first natural food stores coming out it had immediate success. In 2006, Whole Foods Market had evolved into the world’s largest retail chain of natural and organic food supermarkets. With their rapid growth and success is primarily due to being highly selective about what they sell, as well as being dedicated quality standards and core values.
Whole Foods states a mission that was to “promote vitality and well-being for all individuals by offering the highest quality, least processed, most flavorful natural and naturally preserved foods available.” Whole foods are a dynamic leader in the quality food business. They are a mission driven company that aims to set the standards of excellence for food retailers. They are in the process of building a business in which high standards permeate all aspects of Whole Foods. The quality is a state mind at Whole Foods Market.
Whole Foods is different from their competitors because they mainly focus on innovation, quality, and service excellence, by allowing it to charge premium prices. Whole foods faced an increase in competition from larger food retailers, which include, Walmart, Costco, and many more. From the time of Whole Foods creation, the market share was less than six national stores in the United States. Although the organic food industry is growing and Whole Foods finds itself competing hard to maintain its elite presence. When Whole Foods started, they had little to no competition. Today, the organic industry is c...

... middle of paper ...

...t worst, how long will whole foods last until they have to close the doors. With a few changes in management, they can survive the decrease in sales because customers are not willing to spend money so easily.
In Conclusion, Whole Foods still is having some troubles with opening new stores and making a decent brand name for them. They have recently reported that they are having weak earnings and have made a cut to guidance as store sales unstiffened to 5.4%. As a company that has been suffering for a few years now it will be harder for them to build their reputation, back up.

Works Cited

http://beta.fool.com/makinmoney2424/2012/11/13/whole-foods-market-strengths-weaknesses-opportunit/16278/, http://www.tec-digital.itcr.ac.cr/file/9565503/Wheelen-13ed-Strategic_Management_and_Business_Policy.pdf, http://prezi.com/vxe5zolqz6py/whole-foods-market-case-analysis/
Open Document