An Analysis of Starbucks

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An Analysis of Starbucks Company History Starbucks was opened its first coffee company in Seattle’s Pike place Market on 1971. The name was taken from the first mate in Herman Melville’s Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams. Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar. International Business Development In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005). There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, StarbucksÂ’ store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company Fact Sheet, 2005). Starbucks goes International 1996 Starbucks open in Tokyo, Japan. Nowadays, there are more than 500 retails shops in Japan. Furthermore, Starbucks also open in Hawaii and Singapore. 1997 Starbucks open in Philippines 1998 Starbucks open in U.K., Taiwan, Thailand, New Zealand and Malaysia. 1999 Starbucks open in Beijing, Kuwait, South Korea and Lebanon. 2000 Starbucks open in United... ... middle of paper ... ...rieved http://www.euromonitor.com/article.asp?id=5341&print=true Miller M, P. (July-August 2004). Quick Service Hits China. The China Business Review. Retrieved August 19, 2005, from Business Source Premium database Chris B. (2004), “Chinese wake up and smell the coffee”, Retrieved fromhttp://web4.epnet.com/citation.asp. Gray J. (2005), “Economy of China”, International Economy Investigation Institution, China, Retrieved http://www.economywatch.com/world_economy/china/. Hope L. (2004), “Coffee brews a future in China”, Retrieved http://www.itmonline.org/arts/coffee.htm Kristen M. B. (2005), “Starbucks Adjusts Its Formula in China”, Retrieved http://web4.epnet.com/citation.asp. Linda Q. (2004), “Strategic Analysis for Best Coffee in China”, Faculty of Business Administration, Guangdong University, Retrieved http://web4.epnet.com/citation.asp

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