An Analysis of Johnson & Johnson

2815 Words6 Pages

Johnson & Johnson researches, develops, manufactures, and sells products in health care. The company was founded by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson, in New Brunswick, New Jersey, in 1886 (J&J website). Alex Gorsky is currently the chairman and chief executive officer of the company. Johnson & Johnson is known for providing a competitive pricing strategy. In the United States, Johnson and Johnson strives to keep their net price increases for health care products within the Consumer Price Index. The company supports more than 600 programs that address major health-related issues in local communities in more than 50 countries, making it the world’s largest corporate donors (J&J website). “The company introduced the first commercial first aid kits in 1888, and manufactured first mass produced sanitary protection products for women in 1896-1897” (MarketLine). In 1921, Johnson & Johnson invented Band-Aid adhesive bandages. In 1944, the company went public and its shares were listed on the New York Stock Exchange (MarketLine). Johnson & Johnson continued to grow by acquiring a number of biopharmaceutical and medical devices companies between 2001 and 2007. “In 2010, the FDA sent a warning letter to McNeil Consumer Healthcare, a J&J company, regarding significant violations of the current good manufacturing practice regulations at its manufacturing facility in Puerto Rico. Later in 2010, McNeil suspended operations at the Fort Washington plant in connection with the recall of infants' and children's liquid OTC products manufactured there” (MarketLine).In the US, Caribbean, and Brazil, McNeil initiated voluntary recalls at wholesale level of Tylenol, and certain lots of Benadryl, Sudafed PE... ... middle of paper ... ... global marketplace, it is also essential that Johnson & Johnson focuses on the critical drivers of their future growth: to create value through innovation, to extend their global reach, with local focus, to execute with excellence in everything it does and to inspire leadership with purpose among the people who carry on the Johnson & Johnson legacy. Works Cited “Johnson & Johnson.” (n.d.): MarketLine Company Profiles Authority. Web. 6. Dec. 2013. "Johnson & Johnson Family of Companies | Johnson & Johnson." Johnson & Johnson Family of Companies | Johnson & Johnson. N.p., n.d. Web. 08 Dec. 2013. . "JNJ Competitors | Johnson & Johnson Common Stock Stock - Yahoo! Finance." JNJ Competitors | Johnson & Johnson Common Stock Stock - Yahoo! Finance. N.p., n.d. Web. 08 Dec. 2013. .

Show More
Related

  • Summary Of Michael Moss's Credibility

    579 Words  | 2 Pages

    name of big companies like “ Nestlé, Coca-Cola, Kraft, Nabisco and others, also he mentions a

    Read More

  • Clorox Portfolio Analysis

    1193 Words  | 3 Pages

    The Clorox Company. (2013, October 3). Clorox Introduces 2020 Strategy to Drive Long-term Growth. Retrieved March 21, 2014, from http://investors.thecloroxcompany.com: http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=794568

    Read More

  • Tylenol

    565 Words  | 2 Pages

    Tylenol is part of the Johnson & Johnson Company. Once they made the connection between the report and the Tylenol they put customer safety first, before they worried about the company’s profit. The company immediately informed customers not to consume any type of Tylenol product. To throw away what they had until the extent of the tampering could be determined. Johnson and Johnson stopped all production and advertising. The recall included approximately 31 million bottles of Tylenol.

    Read More

  • Analysis Of Johnson & Johnson

    1648 Words  | 4 Pages

    An individual who may be seeking employment with any three of Johnson & Johnson’s segments of operation may find a promising career. There are diverse opportunities with Johnson & Johnson Corporation related to the medical field and incentives to further education and environmental contribution aside from a career. Johnson & Johnson Corporation was founded in 1886 as a medical device company which later grew into a multinational medical device and pharmaceutical company. The headquarters are located in New Brunswick, New Jersey and the consumer division is located in Skillman, New Jersey. Johnson & Johnson Corporation includes about 250 subsidiary companies with operations in over 57 countries and products sold in over 175 countries.

    Read More

  • Unit 3

    693 Words  | 2 Pages

    The Johnson & Johnson Corporation has conducted business for over 60 years utilizing their credo in implementing their obligations to all of the stakeholders across the globe. Mr. Johnson attempted to share his philosophy, but it took him an additional 8 years to publicize his corporate credo and management to put it into action. “He believed that by putting the customer first the business would be well served, and it was” (Hartman et al., 2014, p. 165). The Johnson & Johnson’s reputation and credo was tested during the Tylenol crisis when a product was use...

    Read More

  • Bandages In The 1800s

    332 Words  | 1 Pages

    Earle and Josephine Dickson, a housewife and Johnson & Johnson cotton buyer, created the BAND-AID in 1920. The earliest design of this household staple was just many pieces of gauze placed in intervals along a long piece of tape. The user would just cut off what they needed, they needed it. Earle took the model

    Read More

  • Unethical Business Case Study

    1055 Words  | 3 Pages

    So now we look at some awful unethical behavior from Johnson & Johnson so all

    Read More

  • Business Analysis: Merck & Co.

    1393 Words  | 3 Pages

    In 1891, George Merck established the first Merck & Co in the United States. The store was originally set up as an extension of his family’s drugstore and pharmaceutical factory which was created in 1668 by Friedrich J. Merck in Darmstadt, Germany. Due to the strained relationship between the United States and Germany during World War I, Merck & Co. was severed from its parent company in 1917 by the United States Government. In May 9, 1919, under government supervision, Merck put up for public auction 80% of their shares and finally concluded its separation from E. Merck in Darmstadt. 1953 brought on a new opportunity for Merck when it merged with Sharp & Dohme; a local Baltimore based company. This new partnership increased Merck’s customer based and resources. A decade late...

    Read More

  • Heinz Case Report

    1082 Words  | 3 Pages

    The H.J. Heinz company is a multinational selling food products globally. In recent years, much positive change has been observed, and the preamble suggests that such changes are largely attributed to the works of William Johnson, the former CEO. The following section would thus examine the managerial functions and roles performed by Johnson.

    Read More

  • Tylenol Case Study

    1454 Words  | 3 Pages

    Tylenol's 1982 ordeal has become a classic example of a successful crisis management. Johnson & Johnson faced a major crisis when their leading pain-killer medicine, extra-strength Tylenol, was found to have caused the fatalities of seven people in Chicago, Illinois. It was reported that unknown suspect or suspects took the product off store shelves, tampered it with deadly cyanide and returned to the shelves. As a result, seven people died and consumers lost confidence and panicked over hearing the news of this incident. Tylenol received massive media coverage which led to an expeditious communication of event to the public. Johnson & Johnson (J & J) took a huge financial hit when it had to recall and destroy approximately $100 million dollars worth of inventory in addition to the loss incurred by the company when the public reacted to the incident (Campbell et. al., n.d.). Tylenol's approach was to pull off the products as quickly as possible, stopped production, cooperated with the investigation and the media and halted all forms of advertisement or marketing of the product. Furthermore, Johnson's & Johnson's took the initiative to protect and improve their product packaging which allowed them to regain the public's confidence and paved the way for improved tamper-resistant packaging now used by myriad of manufacturing companies. The fatalities occurred between September 29th to October 1st of the year 1982 and by November, Tylenol had already reintroduced the product with improved tamper-resistant packaging. To regain the public's attention and confidence, Johnson's & Johnson's launched a dynamic marketing campaign to put the product's name before the public.

    Read More

  • Johnson And Johnson: The Competitive Environment Of Johnson & Johnson

    1604 Words  | 4 Pages

    Johnson&Johnson has been a consumer products manufacturer since 1886 and it is divided into three divisions which includes medical devices, pharmaceutical products, and consumer healthcare products. They create products in order to help and care people around the world and assist doctors and nurses to provide the best care for patients. Johnson&Johnson creates consumer products such as Neutrogena, Aveeno, and over the counter medications such as Tylenol and Motrin. They also create medical devices for surgeries and other specialties such as wound closure in order to enhance patient care and bring greater precision in surgery. The business model that this company approaches is that it sells its products to hospitals, healthcare professionals,

    Read More

  • Unilever Indonesia

    1386 Words  | 3 Pages

    The company that we will discussed in this paper is Unilever Indonesia.Unilever Indonesia was founded on 1933. It has grown to become one of the leading companies for personal care products and foods and ice cream in Indonesia. The series covers the products of Unilever Indonesia famous brands in the world such as Pepsodent, Lux, Lifebouy, Dove, Sunsilk, Clear, Rexona, Vaseline, Rinso, Molto, Sunlight, Walls, Blue Band, Royco, Bango, and others.

    Read More

  • J & Y Co.: Boltz ENERGY Cornflakes

    1290 Words  | 3 Pages

    In addition, J&Y Co. has set the net weight and pricing based on a comparison analysis on the potential competitors such as Nestlé and Special K. In order to compete with them, J&Y Co. has set a relatively lower price compared to the two competitors and more weight in the product.

    Read More

  • Success Without Schooling

    596 Words  | 2 Pages

    The World's Most Valuable Brands." Forbes. Forbes Magazine, Nov. 2013. Web. 10 Mar. 2014. .

    Read More

  • The Importance of Marketing Research

    1013 Words  | 3 Pages

    Johnson & Johnson (J&J) has been important producer of consumer products for 125 years. The last 10 years have seen its stock create a 4.0 % return on investment, whereas the number generated for the S&P 500 is 1.4 % (Johnson & Johnson, 2012). J&J knows that keeping a pulse on the global consumer market is key to achieving profitable results in the marketplace. Despite recent struggles with several high pr...

    Read More

More about An Analysis of Johnson & Johnson

Open Document