An Analysis of Google's Strategic Management

2404 Words5 Pages
bulb-icon

Recommended: googles strategic planning

Introduction:
The report aim to identify the strategic management in Google Inc., also, it is aimed to identify the main problems that Google face in the last years. Furthmore, it is important to know how the company operate in different markets in the world. Also, it is important to know what are the environments and a circumstance that Google operate in these countries
History of Google:
Google started in 1996, As the research project that’s by Larry Page and Segery Brin who were the students at Stanford University and they were working on the SDLP and it is stands for Stanford Digital Library Project. They aimed to improve the technologies for a single and universal digital library. Also, it was sponsored through something called National Science Foundation.
In 1990 , the original search engine had to use the website of Stanford with the field and area of the Google Stanford education. However, the Google.com had to register in 1997. The first patent established under the name of ((Google Inc. )). This Patent was filed by some people like Siu-Leong lu , Malcom Davis and Kobad Bugwadis. Their title was the watermarking system and methodology for digital multimedia. After that the patent was filed under the new name which is Google Inc.
In 1998 , Google Inc. had an index with more than 60 millions pages. Their home page still the same under the name of Beta. However, there is an article in one of the websites and the website called by salon.com. they argued that the result of Google search engine was very good compare to competitors such as Hotbot and Excite.com. Also, they praised that to have an innovation in their technology rather than overloaded sites such as yahoo.
In 2000s , Google brought a loyal following amon...

... middle of paper ...

...ng the brand equity by using the advertising and that lead to increase the competitive. Therefore, Google should improve in a better way to set their position in the market. Currently , Google, reviewed their trademark policy , providing the easier way for advertisers to put the brand name in the text of the ads.Due to a good step , R&D should develop and improve it so they can have a lot of advertising therefore, it will help to make the brand name more exposure.

Conclusion:
Google is really excellent company because they try to make their product user to be friendly with them. Aldo, Google spread their market into different area and in different markets in the world. Also, this company is contributing to build a teamwork as well as they have a really perfect environment so that I recommend that they continue to perform and work to achieve their another goals.

Show More
Related

  • Former CEO of Google: Eric Schmidt

    624 Words  | 2 Pages

    Google is a well-known free net-search service that millions of people use around the world every day. Every time we don’t know the answer to something right away we take out our smart phones from our pockets and google it. The possibility to be able to google in a search engine is all to co-founders Larry Page and Sergey Brin. Google was created in September 1998. The website can be used in 120 different language and more. It has 97% revenue in advertisement, making almost all of its profit on advertisement. Google is valued at USD $100 billion, first company to be known to be valued at this amount. The company was started up from a garage in Menlo Park, California.

    Read More

  • Google's Business and Operating Systems

    1076 Words  | 3 Pages

    Google’s corporate environment has always been groundbreaking and cutting edge since the company was founded. A significant portion of the company’s success must be given to the far out ways in which it develops it products and services, therefore, standard business practices probably will never work for Google.

    Read More

  • Google's Competitive Advantages in the Information Industry

    1976 Words  | 4 Pages

    Google has many competitive advantages over other search engines in its industry. According to the textbook, the four building blocks of competitive advantage are efficiency, quality, innovation, and customer responsiveness. Google’s performance in all of these categories supersedes its competitors in the internet information provider industry.

    Read More

  • Compare And Contrast Google And United Airlines

    2222 Words  | 5 Pages

    As Google expands the reach of their projects they also expand their competition. Market competitiveness is one of the largest threats to Googles success. “I used to have this debate with Steve Jobs, and he would always say, ‘You guys are doing too much stuff,’” says Page. “He did a good job of doing one or two things really well.” While the formula worked wonders for Apple, Page says his vision for Google is different: “We’d like to have a bigger impact on the world by doing more things.”

    Read More

  • The Benefits Of Intrapreneurship

    818 Words  | 2 Pages

    Google is an example of a business that employs an intrapreneurship approach, giving staff time for personal projects. As a result, Gmail was created and launched in 2004. Currently Gmail is one of the world’s most popular webmail

    Read More

  • Analyzing the Internal and External Environment of Google

    2880 Words  | 6 Pages

    The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.

    Read More

  • Google's Organizational Culture and Success

    1833 Words  | 4 Pages

    The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.

    Read More

  • Google Globalization Case

    894 Words  | 2 Pages

    Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.

    Read More

  • Google's Knowledge Management

    2447 Words  | 5 Pages

    Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.

    Read More

  • Google's Corporate Culture: The Culture Of Google

    1109 Words  | 3 Pages

    Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).

    Read More

  • Vision Statement Of Google

    1426 Words  | 3 Pages

    Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.

    Read More

  • Case Study: Google Inc.

    1434 Words  | 3 Pages

    As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.

    Read More

  • Google In 2009 Case Study

    797 Words  | 2 Pages

    2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that

    Read More

  • Strategic Planning Process - Google

    851 Words  | 2 Pages

    Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)

    Read More

  • Google's External and Internal Analysis

    879 Words  | 2 Pages

    Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...

    Read More

More about An Analysis of Google's Strategic Management

Open Document