Imagery, literature and language - modes of communication - are all ways by which a society constructs its beliefs and narratives, and how we are able to find meaning in the world. As contemporary notions of capitalism have reigned in North American culture throughout the 20th century, an awareness of production and consumerism is essential to an understanding of culture itself. As psychologically savvy advertising executives plague the fashion industry, it is often cited that "sex sells", that consumers are drawn toward purchases due to the sexual content and appeal of an image; but is this clichéd utterance enough to grasp the cultural phenomenon of material fetish? Even if one accepts that mass culture is driven to consumerism as a result of selling by sex, one must wonder: what is sex selling?
Through imagery, especially the print media, the emotional effect of advertising can be witnessed. Viewers always have an emotional reaction on some level, whether admitted or not - how else would one be able to designate favorite or undesirable advertisements without having assigned some type of emotional value to it? The question as to how these commercial images work, and how they are successful, however, remains unanswered. Their connection to a consumer cannot be wholly conscious; otherwise, one would be able to comprehend it in simple, logical terms. The rationale for the thriving advertising industry cannot be as simple as sex selling (that buying clothing/fashion is buying sex), or idolization and imitation (that one desires to be the woman in the image and tries to emulate her).
Thus an analysis of four advertisements from the October 2009 issue of Vogue magazine will demonstrate that the efficiency of commercial adverti...
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...e. The argument can be made that one receives pleasure in these purchases, as a displacement of a desire for sex transforms into a fetish for shopping. If the image is seen as manifest, and meaning is latent, then the viewer isn't simply buying sex, nor prostitution, but is rather purchasing a state of mind. The image does not appeal to the viewer only on the level of illicit sexual behaviour (prostitution, lesbianism, pedophilia ), but rather as a deviance from the socially acceptable and appropriate; in viewing and accepting the eroticized image in the unconscious, one is able to experience via catharsis societal taboo and rebellion, and to penetrate social norms. Advertisements, then, maintain social order in allowing viewers to participate in a controlled and directed unconscious rebellion, all without admitting to any conscious denial of capitalism consumerism.
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
The prevention of falls in the long term care facility is one of the most important interventions the health care team can do to ensure the safety of loved ones under their care. According to the Summary Data of Sentinel Events Reviewed by the Joint Commission (2016), there were 806 falls between 2004-2015 with 95 of those occurring in 2015 . As health care providers, we have a responsibility to incorporate interventions that will help protect the patient while under our care. Interventions as simple as ensuring the use of a gait belt by any team member that transfers the patient, to making sure all team members are aware of the medications that can make certain patients more of a fall risk, will help in the prevention of falls.
Today it is a requirement of the Joint Commission for all healthcare facilities to have a fall-prevention program in place. Facilities are also required to conduct an ongoing evaluation of the program (Hubbartt, Davis & Kautz, 2013). Most prevention programs include the use of a bed alarm, but can bed alarms alone prevent falls? This paper will investigate the use of a bed alarm being used as the only tool to prevent falls. It is often found that even when a bed alarm is sounded the patient has already fallen before any nursing personal can get into the room. This paper will also investigate the use of other prevention measures that can be used independently or in conjunction with bed alarms to work toward decreasing the number of falls and the related change theory that would work best to implement this change in practice. Nurses are leaders and should always be working to identifying and changing problems that appear to be evident with keeping in mind the best interest of the patient, their families, and the nursing staff.
Which nursing interventions are most likely to reduce the number of patient falls and associated injuries per month in Behavioral Health Services?
Patient falls is one of the commonest events within the healthcare facilities that affect the safety of the patients. Preventing falls among patients requires various methods. Recognition, evaluation, and preventing of patient falls are great challenges for healthcare workers in providing a safe environment in any healthcare setting. Hospitals have come together to understand the contributing factors of falls, and to decrease their occurrence and resulting injuries or death. Risk of falls among patients is considered as a safety indicator in healthcare institutions due to this. Falls and related injuries have consistently been associated with the quality of nursing care and are included as a nursing-quality indicator monitored by the American Nurses Association, National Database of Nursing Quality Indicators and by the National Quality Forum. (NCBI)
Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
tips take up 50 pages of the magazine, so a substantial part of it is
This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.
Fall is sudden, unpredicted, unintentional occurrence resulting in-patient landing on ground or at lower level. Falls and fall related injuries incur cost for the patient as well as the health cares system. The fall has a significant impact in patient quality of life and usually fall has many reasons to happen. Thus, preventing falls among patients in healthcare settings requires a complex approach, and recognition, evaluation and prevention of patient falls are significant challenges. Falls are a common cause of injury and the leading cause of nonfatal injuries and trauma-related hospitalizations in the United States (Barton, 2009). Falls occur in all types of healthcare institutions and to all patient populations. Up to 12% of hospitalized patients fall at least once during their hospital stay (Kalisch, Tschannen, & Lee, 2012). It has been using different strategies in many hospitals to prevent or at least to decrease the incidence of fall. However, the number of falls in the hospitals increases at alarming rate in the nation. The hospitals try to implement more efficient intervention strategies, but the number fall increase instead of decrease. In fact, many interventions to prevent falls and fall-related injuries require organized support and effective implementation for specific at risk and vulnerable subpopulations, such as the frail elderly and those at risk for injury.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
looks like 'FUCK'. The use of what appears to be a swear word has the
Consumerism has grown quickly and effectively. It has become so integrated into our modern world that it is no longer singled out. Individuals revolve their life around material objects and repeatedly fall for commercials urging them to purchase unnecessary objects. This system was spearheaded by Bernays. All of our consumer needs are tailored to ensure they are overly fulfilled. A simple task such as going grocery shopping, has been micromanaged by companies; they can pay for product placement. Holiday shopping, sales, blowout events, etc. are all ways to trick the individual into the consumer spiral. Commercials and advertisements find ways to appeal to our so called repressions and bring out our craving to obtain that object. The film explained that most things are attributed to sexual desire, so an example is a perfume commercial with an oversexualized ideal of a woman or man. (The Century of the Self) The economy is only one of the ways we are limited. Freud’s ideas have worked both on an individual level and on a larger