An Analysis of Burger King
Burger King is a reliable burger company which has had its ups and downs. In 1974, it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a standard burger. In the early 80's Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982
"Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The big switch". All these ads throughout the years helped increase market shares from 7.6% to 8.3% from 1983 to 1985. "Search for herb" was a slogan used by BK about a person that has never tasted a whopper burger, this campaign was supposed to increase market share by 10% but in reality only increased it by 1% it was a disaster. In 1986-1987
"this is a burger king town" and "best food for fast times" brought a lot of attention to the company. In 1988 "We do it like you do it" was used often but a year later they came out with two new slogans which confused the customer. In 1989 "Sometimes you gotta break the rules" and "BK tee vee" with MTV and Dan Cortese with "I love this place".
This was another huge setback for BK because people on the go and parents found this ad loud and irritating. BK at this time has failed to establish a solid image that would differentiate it from its competitors. Ads if anything only confused consumers as to what advantages BK offered. In 1993 it had a market share of 6.1% were
McDonalds had 15.6% and BK's sales were growing slower than its rivals. Failed advertising campaigns weren't the only problem's, they also had internal problems. Management lacked focus and direction and has struggled with marketing mix decisions. Franchises became confused and angered, service was slow and food preparation wasn't consistent.
Burger King lost its core product-flame broiled burgers, made the way the customer wanted them. Another thing that hurt them was the fact they didn't lower prices to keep competing with their competitors this led to a below average sales growth. Many in store promotion also failed. In 1993 a new CEO was introduced, this allowed for huge turnaround and in fact it did. He helped please the franchises and responded to their problems and listened to their recommendations.
Then later he lowered prices and hired a new advertising agency.
The Wendy’s corporation and Bob Evans Farms are both restaurant companies based out of Ohio. Wendy’s was founded in 1969 and now has over 6,000 restaurants worldwide. On the other hand, Bob Evans has over 600 stores located solely within the United States. Both of these companies will be evaluated in terms of their financial ratios. In order to compare the financial success between the two companies we looked at their 2014 year-end 10-k reports.
The United States taxes the worldwide earnings of its legal residents. (DEFINE INVERSIONS) However, after inversions, the government cannot impose taxes on most of the non-U.S. earnings of multinational corporations. It is true that some corporate inversions take place due to legitimate, non-tax, and business-related reasons. However, almost all of the corporate inversions, through skillful tax planning (or “legal manipulation,” as I like to dub it), allow U.S. multinational companies to avoid paying significant amounts of U.S. tax—both on income they earned prior to the inversion and on that they will earn in the future.
The city of Virginia recently put a tax on the Elizabeth River Tunnel. The tunnel connects Norfolk and Portsmouth and didn’t develop tolls until February 2014 (Kelly 2014). This new toll forces residents, commuters, and visitors to pay a tax starting from one dollar to four dollars. The recent tunnel tolls added to the mid-town and downtown tunnels in Hampton roads are causing commuters and citizens to make some drastic lifestyle changes. Students and employees are considering changes to their employment and the universities they attend to save time and money as a result of the cost of commuting. If the average toll is two dollars a day, then people are spending about 60 dollars a month. What was once a relatively easy trip for many has become costly in both time and money. Because the addition of the tolls have divided the population into those who agree, and those who disagree; the media has played a large role in promoting the argument against the addition of the tolls. The 60 dollars people spend every month can go towards more than a toll; especially if a person is having very hard times. The tunnel tolls have caus...
The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:
The case of Burger King Corporation v. Rudzewicz, 471 U.S. 462, 105 S. Ct. 2174, 85 L. Ed. 2d 528 (1985) addressed the issue of personal jurisdiction and whether or not it violates the Due Process Clause of the Fourteenth Amendment. The plaintiff, Burger King, is a Florida corporation whose principal offices are located in Miami. The defendant, John Rudzewicz, was a resident of Michigan and a principal of a Michigan franchise. Rudzewicz, as a franchisee owner, had been given a license to use Burger King’s name and logo (trademarks) to operate a Burger King in Michigan. The contract between the franchisor and franchisee stated that the franchisor relationship (contract) is under the control of Florida. Other provisions of the contract include required monthly payments of fees and royalties to Miami headquarters, and all major decisions and problems had to be communicated with headquarters. In addition, the franchisee had to conduct business at a leased restaurant facility for 20 years. However, the defendant failed to fulfill franchisee obligations by not keeping up with his monthly payments of fees and royalties that he owed to Burger King in Florida. As a result, Burger King sued for a diversity suit against Rudzewicz in an effort to get back the money that they were owed. Burger King claimed a breach of contract, specifically the “Franchise Agreement”, between Burger King (the franchisor) and Rudzewicz (the franchisee). The case eventually made it all the way to the United States Supreme Court (Case Briefs).
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
Many customers will buy more package food in the future as it is cheaper and more convenience because customers can buy it in high volume and keep it for the long time.
Traffic jam is one of the most serious problems of urbanization, almost all the modern cities are facing different levels of traffic jam problems. In general, people can ease the traffic jam and not compromise the quality of life by a policy of sustainable development in two aspects including formulating a more efficient transport pattern and changing the urban construction.
Increased road capacity, reduced costs. A type of train like lane management also known as platooning will reduce traffic congestion drastically and increase overall capacity of existing road networks.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
Focusing on local produce – if McDonalds focuses on local produce, it has been shown that consumers favour this and trust produce from New Zealand, which may lead to an increase in profits.
Kentucky Fried Chicken (KFC) is a very well known restaurant in the world. It is rated at number 60 as the world most well known brand by BusinessWeek (McDonalds at number 9 and Nescafe, 23).
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...
The development of urban transportation has not changed with the cities; cities have changed with transportation. This chapter offers an insight into the Past and the future of Urban transportation and is split up into a number of different sections. It includes a timeline of the different forms of transport innovations, starting from the earliest stages of urban transport, dating back to the omnibus (the first type of urban transportation) and working in a chronological order until eventually reaching the automobile. However, these changes in Urban transport did not happen for no reason. Different factors within society meant urban transport needed to evolve; points will be made on why society needed this evolution. In contrast I will observe the problems urban transport has caused in society as a result of its rapid progression. Taking account of both arguments for the evolution of urban transport, I will look at where it will go in the future.