1. Introduction
Language play is a quite normal part of human behaviors (Crystal, 1996) and the advertisement poster, as a common form of language play, generally combine the literature play and graphical play successfully. This report will do some analysis about the form, meaning and use of The Tappy Calm Groceous Store, an advertisement poster created by some students to introduce their store in campus. They open the store because of the limited groceries in campus and hope to use this poster to promote market. (LE6E,2014)
2. Form and Meaning
Language play occurs when the forms and functions of language are manipulated to realize some special aims.(Crystal, 1996) Therefore, analyzing the form and meaning of a language paly does an important role in understanding it. In the following part some analyses about the form and meaning of this language play will be given from linguistic and multimodal angle.
2.1 Linguistic Features
2.1.1 Shop name
There is a quit interesting blending, Groceous that combines the word “Grocery” and “Gorgeous” meaning that this store sale the gorgeous grocery. This language play conveys nice meaning and is used naturally. In addition, according to the presentation, the Tappy Calm is an intertextuality of Happy Farm. (LE6E, 2014) However, it is not a quite excellent linguistic explanation. The definition of intertextuality is the relationship between texts, especially the literary ones (Oxford University Press, 2014). Nevertheless, concerning the Tappy Calm, on one hand, this phrase and shop do not have some special meaning related to happy farm, on the other hand, the word Tappy is not obvious to connect happy as a transliteration of a Chinese word “撻皮” which means a passive attitude and doing nothing in ...
... middle of paper ...
...basic information of the grocery store. (LE6E, 2014). In order to advertise and promote the grocery store, the colorful poster tries to raise the awareness of public and increase publicity. However, because of the multimodal disposition above mentioned., the practical use will be limited.
3.2 Psychological Use
In term of the psychological use, it is possible that create some positive and happy feeling for the customers, because the colorful picture and interesting linguistic features.
4 Conclusion
The advertisement poster called The Tappy Calm Groceous Store has a lot of language play features. The most linguistic features of the poster are quite successful and interesting. However, the multimodal features and holistic layout are not very effectual. Some improvement should be made to realize the promotion and advertising aim of the advertisement.
Words: 1017
Advertisements cannot triumph unless they capture our attention. Advertisers use different strategies like slogans, pictures,claims so those advertising messages do not forgot by the audience and persuade people to buy the product being sold. The language used in these various forms of media has a huge impact on their effects on the consumer. William Lutz, the author of “With these words,I can sell you anything” and Charles A. O 'Neill, author of, “The language of advertising” have contrasting views about the system of advertising. Lutz and O’Neill have different approaches of persuading audience about their views on language manipulation in advertisements.
Kilbourne focuses on academic writing and refers the readers as if she is talking directly to the people who are unaware of the negative effects of advertisements. Kilbourne offers a lot of visual examples to provide tangible evidence based on her arguments on advertisements. This strategy attracts the readers because of visual pictures and ensure fast understanding of the point she is trying to justify. It also encourages the attentiveness of the reader in the story. Therefore, using this amazing technique she proves her point by portraying various postures and poses of advertising irrelevant to the
Also posted on the display window was information about the store supporting products made by local farmers in the Kensington area. The products were sold in store and the farmers’ names were written as well as the foods the farmers were selling.
The Life of Language: Papers in Linguistics in Honor of William Bright. Berlin [etc.]. Mouton De Gruyter, 1998. Print. The.
The purpose of a magazine advertisement is to attract the reader’s attention and hold it long enough for the reader to recognize and remember the name brand of the product being advertised. This is achieved, in many cases, by the use of a comedic image or phrase. These, hopefully, will cause the reader to sit up and look further into what just made him or her smile or even laugh. This technique is seen quite often in the pages of the latest issue of ArtByte magazine. ArtByte is a relative newcomer to the world of computer and technology-related magazines. It is aimed at the upper teen to lower thirties technologically-minded individual who has a somewhat wry sense of humor. Many of the ads in this magazine reflect the idea of ArtByte being aimed at this demographic in their marketing techniques by adding humor to their advertisements. But they still make an attempt to appeal to the high-tech reader. This makes for an interesting balance of technologically-minded text and humorously-appealing imagery.
In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and differences between advertisements and the Iranian culture. After analyzing the Satrapi’s graphic novel to advertisements we will look at the similarities and differences of how graphic novels and advertisements use words and images to establish the visual rhetoric.
From the most basic of functions like recognition and storage to the complexities of discourse and cultural expression, language functions are an integral and pervasive component of the human experience. In these pages I have sought to describe the operation of the six language functions through the analogy of a figure skater and a dancer. Each skill builds upon the next to weave the intricate set of skills and abilities that humans have uniquely developed to share information and each other’s experiences of the world.
In the east of Asia lies the sixty second largest country in the world, Japan. It has one of the strongest economies in the world. The Japanese is known for the unique clothing, food, hot springs and cherry blossoms. They have a unique way of life influenced by their culture. A culture would also influence how an advertisement would be illustrated when targeting a specific culture. The way the selling message is disseminated will be altered based on how a culture communicates with one another. This essay will be discussing how the Japanese culture can be captured through advertisements and how advertisements can be adjusted from an Asian audience to suit an American audience.
Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.
The topic also seeks to identify the marketing and promotional strategies that is most appealing to the people. The focus will be directed towards the American fast food companies that is Mc Donald`s, Burger King and KFC. In this view, the topic establishes the strongest advertisement among the three companies. Advertisements is a tool under promotion in marketing that is sells the products as well as the company to the customers. A good advertisement creates an added advantage to a company in terms of
Next, we shall evaluate the key features of language which are; communicative, arbitrary, structured, generative, and dynamic. Communicative, language can allow one to interact with another. According to Willingham (2007), the bond found with the elements in language and what they mean is arbitrary. The way language is set up shows how the symbols are not arbitrary. The set up language shows precisely how intricate it can be. Generative, one is able to build countless number of meanings from words. Dynamic, language never stays the same, therefore it can be known as sporadic. According to Willingham (2007), changes are being made all the time as new words get added and as the ways of grammar change. These elements can be quite critical when it comes to language.
Customer satisfaction is the overriding factor for the successful operation. Sales of the supermarket can grow when it makes its customers satisfied with the goods or services by best policy to fit customers’ requirement. So, it can be told that customer satisfaction is followed by customer revisiting or repurchasing. They can also tell their acquaintances about products or services as good. Customer satisfaction and sales might be linked directly, companies have to check the factors periodically such as quality, schedule, layout, inventory and so on to lift customer satisfaction because even small factors that employees didn’t recognize can affect consumer satisfaction enormously.
...nal supermarket retailers will reinvent themselves over a period of time, in order to attract and maintain a loyal customer base. New concepts, neighborhood marketing, and innovation will be the key to success over the next decade.” (Imlay, 2006) What is propose is that a smart mix of products, perhaps catering to demographic tastes and needs, may tempt the shopper not drive out to the big box store, but instead loyal to their local market.
Language is a means of human communication whether verbally or nonverbally. In everyday life we use language to express our thoughts, feelings ,attitudes,etc.A great amount of social interactions takes place every day over the telephone ,by online chats, face –to face interaction or at workplaces .We use language of different forms for different functions as in to inform, question , and sometimes to strengthen social relationships or just to keep the social wheels turning smoothly. Moreover, understanding one's own language and even other cultures’ language is important to arrive at a successful and effective communication with others . The study of language can be undertaken in various ways .Semantics and pragmatics are two branches of linguistics which are concerned with the study of meaning.
The elements of visual merchandising should comprise the artistic bend that should completely define the orderliness of the store. Every optical dispensary of the store should benefit from these elements from good visual merchandising. The store should develop an imitable ‘visual sense’ through these elements.