The Malabar Gold & Diamond advertisement consists of varying cultures of men and women participating in their specific traditional marriage practices. The capstone of subliminal messaging in the ad resides in the Indian marriage ceremony and how its relationship is integral with gold. In Indian practice, a bride that isn 't draped in a multitude of gold on the day of her wedding would be extremely abnormal. In Indian culture, the bride is typically decorated with gold all over her body. This comes about from their particular societies association and their “definition” of gold. But there is an agency in the ad which works beneath the surface.
In Malabar Gold & Diamond’s advertisement, they explicitly target the feelings associated with marriage
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We as viewers of the commercial, subconsciously make the connection. This is really only implied by the visual message, although somewhat helped by the true motive behind the commercial. Gold is a precious and valued (expensive) metal; its currency is recognized outside the ad. This meaning is incorporated into the ad and carried by it. Romantic love is similarly an ideal in our society. The two are made interchangeable. The value of each is attached to the product, the gold …show more content…
The chain also represented their power because no one was or dared to snatch their chain from them which was greatly expected in the communities in which they lived. The behavior of these original gangstas has been passed down and resonates within the black and hiphop community. Many people now have a Jesus pendant on their necklace, which was popular during the 90 ' s era, in one of the following precious metals : gold, rose gold, platinum, or silver.The black community not only shares this symbiotic relationship with jewelry. The relation is also reproduced with women of Euro American
While posing as a comical relief to life’s monotony, ads actually evoke a subconscious reaction to human interaction, promising something we all desire, love. Through this evoked emotion, the unknown and unpredictable human relationship is replaced by a guaranteed acceptance, by having stuff.
Shalini Shankar’s Advertising Diversity presents an astute ethnographic study of the construction and production of Asian American identities by the American advertising industry. The book encompasses a detailed structured analysis of the processes involved in the creation of advertising content targeted at Asian American consumers, from the initial idea – the pitch to planning and creative direction to the essential act of production and circulation in media. Through participant observation and interviews with advertising professionals in niche/multicultural as well as general market agencies in San Francisco, Los Angeles and New York, Shankar attempts to chart the rising significance of ethnic and racial representation – ‘diversity’ in the
The first thing you notice when you turn the page is the color. It grabs your attention. The color is gold and it’s very bright. The color gold is suppose to represent things of value because gold is valuable. The writing on the article is blue and it has a blue camel right above the slogan. The blue and gold coorindates really well. This advertisement would make you stop and read on or even just look at the colors.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
You have to love the strong look that a heavy chain in precious gold gives the wearer: Confident, in control, amazing! These are true statement pieces and the heavier the piece the better. Whether wearing classic jeans and a casual tee or your favorite power suit for the office, bold gold puts you in charge of your style. Check out these examples of great bold gold neck chains:
The image rappers present themselves with is a contrast between old school rap and the hip hop today. Most rappers today are going for the “thug” or “swag” image. These rappers use brand name clothes, expensive jewelry, and a large entourage to follow them around in order to reinforce the image. These things are so common today that thinking of a stereotypical rapper would include a few gold chains, a diamond grill, wearing sunglasses at night, and having their pants to their knees. Some old school rappers have gold chains, but they were not dressed as extravagantly as what we are used to today. One thing I noticed that some old school rappers wear were
Wearing a specific kind of bracelets represents a way for members to show off their financial situation which gives them many privileges.
Women buying diamonds for themselves, for the joy of wearing them invested in jewelry in case of emergency.
The main intended audiences of this advertisement are women, focusing especially in those who are housewives. This is clearly demonstrated by the wedding ring in the woman’s left hand and the clothing and appearance of the photo as it looks old fashioned. As in the past women’s role were just to clean the house and take care of the kids.
“Arranging a Marriage in India” by Serena Nanda is a well written, informative article aimed at sharing the view of the Indian culture on arranged marriages and also showing how much effort is put into the process of arranging a marriage. Our own culture has evolved into accepting the fact that we are all independent individuals who could not imagine having someone else make such a significant decision for us. Serena Nanda does an excellent job of using her sources within the society as evidence of the acceptance of the arranged marriage aspect of their culture.
The first difference between American culture and Indian culture is marriage. A wedding is a great social event in our society, which establish a new bond between two individuals and families. Marriage is a joyful occasion with plenty of music, dance, partying and merrymaking. It also brings together a long-lost friends, relatives and acquaintances. In India, the parents choose the mate for their child, which is called an arranged marriage. In most cases, the bri...
I can imagine a story about young lovers meeting and falling in love while I saw the print ads photo. This perfume had a lot of love and emotions for a right date and chemistry which happens between her and the fragrance which is like her second skin, which follows her like a shadow and says a lot about her emotional state. The aesthetics and rhetorical appeal of the Lanvin ad are representing love with happiness because a man and woman look each other. This ad seems like Pathos because happiness is one word that can explain wedding a lot: happiness in emotion or feeling and happiness in celebration. The intended audience for this advertisement is women, and the mood in the ad is something we can relate with. So I think an advertisement in this style is very relevant in the moods of woman that they can feel attractive to buy all around the country and the world. Also, Lanvin advertisement contains attractive photos for the intended audience which is women. The image of the women in the ad is something we can relate with. It keeps the relationship with women closely to make them feel consider with no distinction. This ad illustrates Lanvin’s is a universal appeal to all women. While both ads represent wedding, the lovely couple’s photo is much more universal because many people are dating with their lovers and they dream about their
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
Almost every culture around the world have the idea of bringing together households in marriage. In the United States, this a coupling of two people who will start a life on their own. In India, a marriage is more than two people falling and love and getting married. Family, religion and casts play a role for the future bride and groom. The Indian culture’s weddings have different traditions when it comes to proposals, ring traditions and ceremonies not only for the couple but for the families as well.
Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.