An Analysis Of My Dad's Story: Dream For My Child?

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For 140 years, MetLife has been insuring the lives of the people who depend on them. The Metropolitan Life Insurance Company was created by James R. Dow, in 1868, during the Civil War for soldiers with disabilities. Today, MetLife provides security and support for families who purchase the insurance. MetLife has become the nation’s largest insurer in terms of insurance in force (metlife.com). There are many types of advertisements that stress the importance of life insurance policies, but MetLife took their advertisement to the next level; they wanted to relate real life struggles to the importance of life insurance. Most of their commercials are known for including the beloved Charlie Brown character, Snoopy, but this ad is different. MetLife has created a successful advertisement, by triggering emotions and helping relate…show more content…
The target audience were parents or any type of families who have loved ones. The commercial establishes credibility and emotion by drawing connections to family importance by using dramatic music and various setting changes. MetLife used an emotional connection to establish that the company shows love and compassion just like the…show more content…
MetLife kept this concept in mind while releasing this commercial. They have created a successful advertisement, by triggering emotions and helping relate the importance of family. The advertisement stresses that family is forever, an idea that is hard to be forgotten. Since the commercial has been released, MetLife Hong Kong stocks have risen eight percent. MetLife is hoping that the commercial has such an impact on the United States, just as it did in Hong Kong. The company is on a rise for greatness across the world if they continue to use the strategy of values and

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