An Analysis Of Etrade's 2018 Super Bowl LI Commercial

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Description: Etrade presented their 2018 Super Bowl LI commercial very well. Etrade is persuading viewers to open up a retirement savings account with them. As the commercial begins with the first scene, an elderly man is waking up to begin his day of work. On his bedside nightstand, lies his dentures in a glass cup. Throughout Etrades commercial, the financial company presents elderly lifeguards, firefighters, D.J’s, and mailmen struggling while working on the job. Etrade clearly displays the class of ‘43 still working modern day jobs. The commercial displays Harry Belafonte’s “Banana Boat” song in the background, but with an “I’m Eighty-Five and I Want to Go Home” tune. Etrade encourages the viewer to focus his/her attention towards the elderly men and women struggling while working their job. Etrade ensures that the viewers understand how un-enjoyable it is to work while you’re eighty-five and want to go home. Within the commercial, the images that are most prominent are: the elderly doctor performing brain surgery, the elderly women cleaning the high rise windows, the shirtless elderly man running while being a lifeguard, and DJ Nana performing in concert. Etrade presents the need of opening up a retirement savings account in a successful way. …show more content…

“This is Getting Old” relays a message in a humorous way, as well as, impacts the younger and older viewers. Those that are close the retirement age and don’t have a retirement savings account would be more affected by this commercial rather than young viewers. In the closing scene of “This is Getting Old,” Etrade relays the tagline of “Don’t get mad, get Etrade, kiddo.” Although this commercial might scare the older viewers who don’t have retirement savings accounts, Etrade is primarily focusing their attention on the younger crowd, convincing them to open up a retirement savings account, so when the young viewers are eighty-five, they won’t be needing to

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