An Analysis Of Baylee Curran's Binge Drinking

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Drinking is a worldwide problem that numerous people participate in. In college, you are often considered “lame” if you don’t participate in the act of drinking, and other harmful activities, when attending a party. Most teenagers, and even adults, think it’s cool and fun to get drunk at parties. Alcohol is usually always involved when attending a party and many teenagers don’t think about the consequences while in action. Baylee Curran’s “Binge Drinking” PSA commercial informs teenagers of the bad consequences that can supervene after binge drinking. Curran uses sound, words, moving images, emotion, and logic to create an appeal to her audience that will motivate them to drink responsibly. First, Curran chose to utilize sound and words, …show more content…

Curran evokes emotion to the audience when, in the mist of the party setting, she includes a lady who is looking very worried as the drinker drinks continuously. She knows that there will be a bad outcome, according to the look on her face. She looks as if she wanted to stop the drinker, but didn’t. This evokes emotion to the audience in order to get the audience to sympathize with the lady in the background. Curran’s intent is to get the audience to imagine themselves in the lady’s position, feeling sympathy for the drinker. This emotional appeal sets up the audience to be teenagers or young adults who attend parties and witness excessive drinking. Somewhere in between, Curran makes sure to inform her audience of the exact definition of binge drinking: having five drinks over the course of two hours. She does this in order to educate her audience on binge drinking. The audience will grasp the message of the commercial better, which is Curran’s main goal. In fact, Curran also conveys emotion to the audience when the person holding the other end of the tube inserts different objects. Each consequence represents an object that is engulfed by the drinker. For instance, memories were represented by old burning photos and alcohol poisoning was represented by alcohol cleaner. This appeals to pathos because the objects that the drinker is engulfing are …show more content…

Baylee Curran’s “Binge Drinking” PSA commercial vividly illustrates what not to do when attending the typical college party. The consequences that follow are horrific and could possibly lead to death. Curran intended to affect her audience in a way that they will not risk their lives due to excessive alcohol. After watching Curran’s commercial, the audience will realize that, overall, binge drinking is not worth their

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