Drinking is a worldwide problem that numerous people participate in. In college, you are often considered “lame” if you don’t participate in the act of drinking, and other harmful activities, when attending a party. Most teenagers, and even adults, think it’s cool and fun to get drunk at parties. Alcohol is usually always involved when attending a party and many teenagers don’t think about the consequences while in action. Baylee Curran’s “Binge Drinking” PSA commercial informs teenagers of the bad consequences that can supervene after binge drinking. Curran uses sound, words, moving images, emotion, and logic to create an appeal to her audience that will motivate them to drink responsibly. First, Curran chose to utilize sound and words, …show more content…
Curran evokes emotion to the audience when, in the mist of the party setting, she includes a lady who is looking very worried as the drinker drinks continuously. She knows that there will be a bad outcome, according to the look on her face. She looks as if she wanted to stop the drinker, but didn’t. This evokes emotion to the audience in order to get the audience to sympathize with the lady in the background. Curran’s intent is to get the audience to imagine themselves in the lady’s position, feeling sympathy for the drinker. This emotional appeal sets up the audience to be teenagers or young adults who attend parties and witness excessive drinking. Somewhere in between, Curran makes sure to inform her audience of the exact definition of binge drinking: having five drinks over the course of two hours. She does this in order to educate her audience on binge drinking. The audience will grasp the message of the commercial better, which is Curran’s main goal. In fact, Curran also conveys emotion to the audience when the person holding the other end of the tube inserts different objects. Each consequence represents an object that is engulfed by the drinker. For instance, memories were represented by old burning photos and alcohol poisoning was represented by alcohol cleaner. This appeals to pathos because the objects that the drinker is engulfing are …show more content…
Baylee Curran’s “Binge Drinking” PSA commercial vividly illustrates what not to do when attending the typical college party. The consequences that follow are horrific and could possibly lead to death. Curran intended to affect her audience in a way that they will not risk their lives due to excessive alcohol. After watching Curran’s commercial, the audience will realize that, overall, binge drinking is not worth their
Getting Serious About Eradicating Binge Drinking is an informative article by Henry Wechsler. Wechsler has worked with the College Alcohol study since its creation in 1992, and he also lectures at the School of Public Health at Harvard. In his article, Weschler discusses the prominent trend of binge drinking on college campuses and how to solve the widespread problem. Binge drinking is a term used to describe the act drinking alcoholic beverages with the intention of becoming intoxicated over a short period of time.
Weshler, Henry, and Wuethrich, Bernice. Dying to Drink: Confronting Binge Drinking on college campuses. Chicago: Rodale Inc., 2002. Print.
A lot of the time, teens think it is ‘cool’ to drink because everyone else does it. Almost every television show that young people watch have some underage substance abuse, leading adolescents to believe that it can’t be that bad. While society plays a big part in this huge problem, both teens and parents need to learn that there can be severe consequences from as little as one drink. Allowing them to think this kind of behavior is acceptable will haunt them for the rest of their lives, even if they are not alcohol related. Believing that such behavior is acceptable now will lead them to bad decision-making skills in the future when faced with an ethical decision. Teens need to know the major effects can come from underage drinking before going to that party or when being pressured into something they may not be willing to participate in. It is obvious that the long and short-term effects of alcohol abuse can be easily avoided by getting educated and thinking before engaging in any self-destructive
Drinking, by Hank Nuwer. Matrix: The Magazine for Leaders in Higher Education Sept. 2000 v1, i2: p84. Infotrac. Gale Group. UC Riverside Thomas Rivera Library, Riverside CA. 22 Jan. 2005. <http://library.ucr.edu>.
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
We all know what it is like to wake up in the morning, with our head aching, and our body feeling like it was just hit by a train. College students world wide know this feeling. These are the results of binge drinking. The question of why college students continue to submit themselves to alcohol is unknown. While many reasons are given, the cause generally falls into one of three categories, peer pressure, insecurity, or to help solve there problems. But the one thing students don’t realize are the consequences and effects that binge drinking can have, health and social problems are just a few.
Binge Drinking is an intriguing phenomenon that many college students take part in all across the country. The issue of binge drinking has been a problem on college campuses for decades. Binge drinking has many horrible effects, but the problem starts with the causes for it. If the causes could be controlled then the issue would not get out of hand. Many college students give different causes for their drinking problems, and experts on the subject have their explanations as well. The problem is, while growing through adolescence anything can become an excuse for drinking, such as ¡§its Thursday the day before Friday, we need to drink¡¨ or, ¡§it¡¦s the last Wednesday of the semester, lets get some beer.¡¨
In Joan Dunayer’s, “Here’s to Your Health” she attempts to contrast the “glamorous myths” about alcohol advertisement. Specifically those alcohol advertisement that are presented by U.S. media, and popular culture to what Dunayer considers to be “factual data”. Throughout she offers counterexamples to each of the presented alcohol advertisement by using “factual data” to plays on the readers’ common knowledge, but gives no sources. Dunayer try to strength of her argument on society’s acceptance of alcohol and the media’s prolific showing alcohol ads when she says, “more than 300,000 alcohol commercials appeared on U.S. television”, this agreement sound logically but her statements are addressed to a very specific audience or reader (Dunayer).
The overwhelming amount of college students deaths caused by binge drinking has increased greatly by about 44 percent. To go along with the amount of deaths is the amount of life long injuries one may obtain from binge drinking. As David L. Marcus states, in recent newspapers, headlines are troubling. “ A 20-year-old student at Georgetown University dies in a fight after drinking. A fraternity member at the University of Michigan shoots a 19-year-old pledge with a pellet gun at a keg party. A party at Washington State University turns into a 500-student brawl.” (David L. Marcus)
Binge drinking and alcoholism takes thousands of lives and maims countless others in college. Its causes can be anything from family history to stress from school. The effects it has are countless. This is a problem all across the world, not just in America. The world has become accustomed to a party culture, which has skewed traditional boundaries regarding alcoholism.
This same culture also advertizes alcohol as fun and pleasurable through movies and commercials. This kind of culture clash between the negative effects of addiction, and the implied positive effects of alcohol through marketing, can cause both adolescents and adults to misinterpret society’s stance on addiction. It is no wonder that our society has behavioral problems with young adults when the culture that we live in sends mixed messages about its stance on addiction (Zastrow, 2010). To study this effect on our culture we need to look at all approaches to the problem.
Binge or excessive drinking is the most serious problem affecting social life, health, and education on college campuses today. Binge or excessive drinking by college students has become a social phenomena in which college students do not acknowledge the health risks that are involved with their excessive drinking habits. Furthermore college students do not know enough about alcohol in general and what exactly it does to the body or they do not pay attention to the information given to them. There needs to be a complete saturation on the campus and surrounding areas, including businesses and the media, expressing how excessive drinking is not attractive and not socially accepted.
Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.
According to National Institute on Alcohol Abuse and Alcoholism, more than 1,800 college students die from alcohol-related causes every year, while about 800,000 are being assaulted by other students because of drinking. About one in every four college students who binge drink also admit that they have experienced academic problems. Binge drinking is drinking multiple drinks in just a few hours to get drunk. Despite the fact that college drinking has caused many issues, it has not been stopped, yet. In article, “Why Colleges Haven’t Stopped Binge Drinking,” McMurtrie (2014) explains that this issue has not been resolved yet because many people still see alcohol abuse as general issue instead of seeing it an individual behavior. Because colleges
Most people do not realize that alcohol is a drug that claims the lives of youth in college campuses across the world. In my case, it took the encounter with the ORL staff at UCLA for me to come to understanding that I am putting myself and those around me in danger through my risky drinking habits. With hours of self-reflection and the help of a cosmopolitan article called The Deadly Drinking Mistakes Smart Girls Make, I have found that there are several risks associated with alcohol that can put me at a quarrel with death. Even so, drinking does not always need to be deadly, and by keeping in mind the well-being of my fellow bruins and the skills mentioned in the article, I can find a balance between drinking for fun and drinking till death.