American Multinational Corporations: Apple Inc.

Apple inc.

Introduction

Apple Incorporation is an American Multinational Corporation that designs and markets consumer electronics, computer software and personal computers. Apple Incorporation’s world corporate had quarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California.

The History of Apple Incorporation

Since 1976 until 1980 were the early years of Apple Incorporation. Steve Jobs, Steve Wozniak and Ronald Wayne are founder of Apple Inc. But, just three month after its inception Wayne sold his share. In 1976 was the born of Apple I, which is hand-built by Wozniak and introduced in April 1st at Homebrew Computer Club in Palo Alto, California. In 1977, Apple II was debuted at Local Computer Trade Show. In 1980, Apple III was released. In the same year the new directors made sure that Apple became a ‘Real Company’.

1981 was the difficult time for Apple Incorporation, because it was difficult to sell computers that caused by the saturated market. In this condition, Apple was forced to lay off 40 employees. Beside that problem, one of the founders, Wozniak, was injured in a plane crush. In March, Jobs became chairman of Apple Computer.

Following the historic visit to Xerox PARC 1979, Jobs and several engineers began to work with Macintosh, after the Lisa taken off by Mike Markkula and one of the major stockholders. Jobs was realized that Apple would have to become a “grown up” company to compete with IBM which was released its first PC. Because of that Jobs which was realized that he was not the man to make Apple become “grown up” company began to court John Sculley and he was successful. Sculley became president and CEO of Apple in April 1983.

Under Sculley’s authority Apple was not run ...

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...since that time the authority of Apple Company became under the Michael Spindler. But also, under the control of Michael Spindler, Apple has sink point where Apple has to post some amount of loss, so his position being replaced by Gil Amelio. Not making any profit for company, Gil Amelio resigned from the Apple Company. After so many years the gap of president position in the company, Steve Jobs was back and became the permanent CEO of Apple Company. Until the year of 2011, which is also the year of his death, Tim Cook, the former chief of operational officer, replaced the position of Steve Jobs as the CEO of Apple Company. This shows that in the earlier, the company didn’t selectively recruit the suitable CEO based on their capability. There are some CEOs in the year of 1976 until Steve Jobs became the permanent CEO, who has no background in technological industry.