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advertisements in magazines
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Magazines are publications that cover a particular field of interest. The fields can range from modeling, pop culture, lifestyle, and fashion. These magazines represent what the society believes and celebrates. The first American magazines were General Magazine and American Magazine. These early magazines were expensive because they did not carry advertising to help lower the costs. The circulations were small, and only wealthy patrons could afford these publications. Later in the 1800s, magazines began to circulate more in cities. Citizens used these magazines to receive news from around the country. Newspapers were limited to the jurisdiction of the cities, so magazines gave a great service. In the 1800s, the magazines focused on the female …show more content…
The editorial department decides what content is published in the magazine and the overall design. The circulation department is responsible for handling subscriptions. Subscriptions are half of the profits for publishers. Distribution departments work to deliver the magazines to the consumers either through mailing delivery service or newsstands and electronic sources. The administration department works inside the publisher to ensure the operation is still functional. Magazine advertising is crucial to success. Advertisers are always looking for a distinct group to advertise to, and magazines have the advantage of knowing the demographics of their readers. Television and radio services have to guess at who is acquiring their content. Technology has affected the magazine industry. Since the Internet gives so much free content, many magazines face having to go online. Major media conglomerates are now faced with eliminating major historic magazines to adapt to the new market. Now, publishers are partnering with other news outlets. With consumers buying less magazines, companies have to decide if they want to charge for online
“The story is worth more than the paper it is printed on.” Frank Munsey’s words symbolized the history of the pulp magazine. Frank Munsey started the pulp magazine craze with his first magazine, the Argosy, in 1896. The Argosy was a revamping of his children’s magazine, the Golden Argosy, shifting its focus from children to adults. The Argosy offered large amounts of fiction for a low price, because these stories would be printed on cheap pulpwood scraps, thus gaining the name ‘pulp magazine’. The pulp magazine has been a part of American history for well over a hundred years. During the late 1890’s, there was a period of high immigration. These immigrants and other working poor had no source of inexpensive literature, and this led to the development of the pulp magazine. Pulp magazines held a collection of stories in every issue, serialized so that in the following issue the next chapter of the story would appear. Since the first pulp magazine’s success, the Argosy, other magazines spawned, such as All-Story and Weird Story, and sinc...
Print media also should be considered by John Lewis. Newspapers and magazines can target specialised audiences and are passed from one person to another (Fill, 2013, p714). As mentioned previously, the target customers were middle class females, thus the media vehicles, such as The Time newspaper and BBC magazine, may be used to reach a specific group of people.
Even more important for some people are the Online Magazines that provide up to the minute news breaking information.
The magazines were one form of mass media that influenced that US involvement in World War 1. Magazines such as Collier’s, Cosmopolitan, Ladies Home Journal, Saturday Evening Post, and McCall’s would publish copies in the millions. The increase in magazine production restructured the entire media industry, creating competition between newspapers. This caused an increase of newspapers to leave the old and bring in the new a lot faster. This competition created a motivation to get the new news faster and more efficiently than ever before and also the decrease in value between the newspaper and also the magazine. This decrease in value emerged the advertisements within newspapers and magazines.
The first eye-catching difference is the size of the magazines themselves. Spin takes a more conservative approach to the publication's size. It is printed in the standard eleven-by-eight inch format used by most magazines in The United States. By choosing this size, Spin gains advantages such as portability and attraction. Rolling Stone on the other hand, has taken a quite different approach. With its massive size, almost double the size of a standard magazine, Rolling Stone draws prospective buyers in their direction. It is obvious that Rolling Stone's unique choice makes them stand out in a sea of clones. Whether readers think out of the box, or conform to the norm, they will find that magazine size is essential to publication sales.
Newsweek launched its inaugural issue on February 17, 1933, featuring a speech by Germany’s new chancellor, Adolf Hitler, as well as the election of Franklin Roosevelt. The Washington Post’s parent company acquired the magazine in the 1960’s and Newsweek became a definitive source of news analysis and opinion. It applied a liberal bent to its coverage of politics and war. Those were the days when good content was worth waiting for. Newsweek thrived in the 1960’s, giving coverage to black America and the Civil Rights movement, the counterculture in the arts and on campus, the space program and giving bylines to individual writers and critics. Newsweek was against the war and received awards and circulation gains for that stand (Shufelt, 2007).
Depending on the magazine, the opinions of authors can be liberal, conservative, or anywhere in between. However, almost all mainstream publications place limits on how far left or right the opinions will reach. After a certain point, the magazine's potential audience begins to decrease rapidly and will not generate enough income to make a profit. Therefore, the most popular magazines (i.e. TIME, Newsweek) seek to present the most popular opinions. Some mainstream magazines extend to the far left (Sierra) or right (National Review), but they have a limited audience. In the interest of making a profit, marketing strategy is simply an issue of supply and demand. Thus, when thes...
Technology has made a significant impact on mass media. Therefore, Sunset Magazine has evolved from a print publication used to market to travelers to one that includes a digital version, as well as an application, and accessibility through various social media platforms.
... This is inferred because the articles are about current celebrities and their lives. These would interest those women more than it would a fifty year old man. One can also say that the reader will not see an article about fishing in People magazine because that is not relevant to the target audience. Magazines also have advertisements that would appeal to that target audience. People has advertisements for items such as makeup and face wash which would appeal to young adult women and not an older woman who is in her sixties or seventies. Just like with the articles, one can say that the reader will not find an advertisement for Viagra or for Copenhagen chewing tobacco. It is not relevant to the target audience. This is how a magazine becomes successful and sells a lot of issues. It would not sell as much if it did not stay focused on a particular target audience.
According to businessdictionary.com, a Trade Magazine is defined as a “periodical that caters to a specific industry or trade, such as architecture, fabrics and fashion, or retailing.” From Race cars to covering greenhouse gases, there is more than likely a trade magazine for the topic. These magazines are not normally written by professionals, however Professional Journals are written by professionals with an expertise in a specified field, which makes them too complex for the average person to write. Professional Journals normally have longer articles with in depth expertise, whereas trade magazine concentrate on more simplified, basic articles. As time changed and the turn of the century came about, Westwood Publishing wanting to keep in stride with their competitors. Westwood Publishing began to concentrate on the high-tech trade publications. This supported the decision and strategic planning of the downsizing of Westwood
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.
Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).
However, Nieman Journalism Lab proves that 96% of newsreading is done in print editions (Journalism.about.com, 2014). According to The Audit Bureau of Circulations (ABC) which was released in 2014, newspaper circulation has increas...
Through technological advancements the television and internet now deliver the news instantly into our homes, which has inadvertently put pressure on the traditional newspaper to deliver up-to-the minute news. As technology developed swiftly over the 20th century, some academics could see the demise of the newspaper as early as the late 1960s. Marshall McLuhan (HREF1) an academic and commentator on communications technology prophesied “that printed books would become obsolete, killed off by television and other electronic information technology”. To compete with other more sophisticated electronic media systems, and to survive, newspapers joined the technological revolution and many publications went online in the fight to remain the number one information provider (Kesley 1995:16). In contrast, Kelsey (1995) states the main reaso...