American Chicken Case Study

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American Chicken Ltd is a fast food business based in Penzance that specialises in burgers and pizzas. They are currently making a profit; however they have set themselves two objectives for the upcoming financial year, which are:
• Make more profit.
• Expand and open another outlet in Hayle.
This report is intended to give advice to the owners of American Chicken on the best methods in order to obtain the finance needed to achieve their set goals, particularly in expanding and opening a new outlet it Hayle.
Overview:
Whether a business is starting out or developing and expanding, it needs finance to do so. The type and amount of finance is dependent on several factors which can include:
• The type of business – a sole trader will find it much more difficult in order to obtain finance compared to a PLC or Ltd. A partnership will have income from both partners where as a sole trader will have the income of only themselves.
• The development stage of the business – a new business will find it harder to obtain finance than an established firm. As the business develops it is easier to persuade outsiders to invest in the business. It will also be easier to obtain loans as the business has assets to offer as security.
• How successful the firm is – a good success record will encourage both lenders and investors. Lenders will have confidence in the business returning their loan. Investors will be keen to invest in order to share the profits the business makes.
• The state of the economy – in a boom business confidence will be high. It is easy to raise finance from both borrowing and investors. A recession has the opposite effect as investors will be less keen due to high interest rates. High interest rates also raise the cost of borr...

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...r advantage is that it is likely the business will not have to pay the venture capitalist the money back that they borrowed, as the venture capitalist is shouldering the risk of the business as it believes in the future success of the business. Another advantage is that the venture capitalist can also offer expert advice and industry connections for the business. This can be vitally important when advertising, or when looking for the best supplier. This also benefits the venture capitalists, as they feel they have an intimate involvement in the businesses activities. However some disadvantages include the fact that it is difficult for a business to secure a deal with a venture capitalist due to the accounting and legal risks that they have to take. A start-up company will also have to give up some ownership of the business to the venture capitalist investing in it.

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