America The Beautiful Coca Cola Commercial Analysis

Target aired an advertisement for “The Adventure begins here” to celebrate magical everyday family moments. The target audience was mainly new parents, who are into their initial stages of parenthood. The commercial captures the moments and emotions of parenting. The commercial features English and Spanish languages. Furthermore, the commercial features real families to provide and capture an authentic depiction of the emotions parents feel.

Coca-Cola ran its advertisement “America the beautiful” to promote cultural diversity and inclusion. The commercial was targeted towards all families living in America. As such, Coca-Cola wanted to spread the message about the diversity in America which constituted many cultures, races, lifestyles, and origins of Americans. In the commercial, “America the Beautiful” was sung in Spanish, English, Arabic, and other languages and used American families, beaches, canyons, restaurants, etc. as cultural symbols. The main goal was to promote optimism, inclusion and celebrates humanity, which is considered as Coca-Cola's core values. Moreover, the commercial was aired during major national holidays of patriotism in America, such as July 4th and Memorial Day, and in national and international sport and entertainment.

According to coca-cola, “The premise of "It's Beautiful" can be simply stated: America is Beautiful and Coca-Cola is for everyone”. The commercial displayed activities and places which are relevant to American culture and the song were sung in multiple languages, which included English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew. Furthermore, people of different origins, races, and from different geographies were included in the commercial. Thus, this commercial is more relevant to cultural contamination than the Target’s “The Adventure begins here”