Amazon Web Services - Elastic Compute Cloud: Exploiting its Business Value, Limitations & Potential Improvements

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Introduction
Amazon.com Inc, which took its name after the Amazon River, is one of the largest and widely known international electronic commerce company that was founded by John Bezos in July of 2014 in the United States (Byers, 2007). Amazon started as an online bookstore, but after the dot-com bubble that covered roughly a timeframe between 1997 and 2000 it had to be diversified as soon as possible in order to be able to compete and surpass all the other electronic commerce stores that made their appearance. The company begun by selling physical products such as DVDs, CDs, MP3 downloads and streaming, video games, electronics, jewelry, clothes and even food. In addition to all these, the company also produces electronic devices – the Amazon Kindle e-book reader and Kindle Fire tablet computer, and nowadays is one of the major providers of online services as well.
Another feature that makes Amazon, one of the top online retailers and services is the Amazon Web Services (AWS); a collection of remote computing services, which all together create a "cloud" computing platform that is accessible over the Internet. The entire service is advertised as a unique provider of a large computing unit that is faster, cheaper and more reliable than building an individual physical server. For the best customer service, Amazon Web Services are located across seven geographical regions that are consisted by Australia, Brazil, China, Europe, Japan, Singapore and the United States of America. Furthermore, the most well-known Amazon Web Services are Amazon Elastic Compute Cloud (EC2) and Amazon Simple Storage Device (Amazon S3) and both are well established in the market with millions of users. Through this paper, Amazon Elastic Compute Cloud will b...

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