Negotiation Amazon’s coopetition-based business model is based upon collaboration and with collaboration there is a certain level of inherent negotiation required. “A collaborative strategy is one in which both parties consider the relationship and the outcome to be equally important” (Saunders et al., 2013, p. 22). As described earlier, this collaborative approach has only strengthened Amazon. They believe they can win by letting their competitors win also. Not only this, Amazon is also adding value to the organization with this logic. “As customer value is increased when there are a variety of competing offerings in a similar domain (Wang & Xie,
2011), by consciously sharing its platforms to competitors, Amazon.com could enhance such
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I see this as a problem. How is Amazon so smart to see how successful their strategy is with other organizations, but fail to see how that same strategy could work with its employees? It seems that while they have engaged in a successful collaboration strategy with their competitors; they are following the competitive model of negotiation within their own organization. The problem with this strategy is that it’s one-sided. “Many negotiations are based on the competitive model, which is the way most people view negotiation—as a competitive situation where one is better off being suspicious of the other, and the fundamental object is to get all the goodies” (Saunders et al., 2013, p. 21). Using this analogy, Jeff Bezos is competing with his own employees to get all the goodies. This strategic approach to the management of his human capital ensures production at the expense of his employees. In order to change this, Amazon would need to change their ways by getting feedback from its employees, and then measuring that feedback so that changes might be …show more content…
Amazonrobotics.com has its own robotics division where the focus is towards the delivery of products smarter and faster, in a way that creates a more reliable customer experience. This creates a challenge for HR. Amazon must determine if fulfillment center employees should be transferred to other departments; laid off, fired, or be trained to run the Kiva system. In this last scenario, they will need to be trained if this is the case, although I fathom to guess there will be less employees needed since the robots themselves are autonomous. Also, these may be specific skills which may require a higher education level which HRD cannot train current employees. These are real issues that HRD faces in their developmental activities and creates new challenges for
Amazon has Corporate Governance, which includes a Code of Business Conduct and Ethics. This code addresses twelve different aspects of their business including, compliance with laws, rules, and regulations, conflicts of interest, insider trading policy, discrimination and harassment, health and safety, price fixing, bribery, recordkeeping, and financial integrity, questions, periodic certification, board of directors, and waivers. Basic guiding principles of how their employees should conduct business in reference to these aspects are included in the descriptions. While these guidelines are kept quite brief, extra emphasis is placed on Conflicts of Interest. A heightened sense of concern is placed on whether employees use their personal benefits on family members or affiliates and if position in the company or relationships with outside affiliates interferes with employee’s objective business judgment. A common theme found throughout this code is an emphasis on cautionary business, including many laws that employees are expected to comply with to ensure that they do not interfere...
Treanor, T.. (2010). Amazon: Love Them? Hate Them? Let's Follow the Money. Publishing Research Quarterly, 26(2), 119-128. Retrieved February 24, 2012, from ABI/INFORM Trade & Industry. (Document ID: 2377177581).
This strategy can benefit the company and its employees by direct and strict policies, in which it will relay to the employees to work harder and keep improving. In addition, this hard work and constant progress can result to the employees deeply appreciating their work and become more confident about themselves. If both the employee and managers are pleased about the performance and outcome, then the customers too will appreciate the service and product they receive. Also, a customer who becomes satisfied with their service will most likely become a loyal customer. In turn, the company will gain growth in profits and recognition from other customers. A successful business model or strategy like Amazon’s should be adapted by other companies to ensure the success and development in both the company and its employees. Just like what David Rockefeller said, “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever
Amazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
Customer service is paramount at Amazon and Bezos consistently reminds employees that their focus needs to consider the impact and feeling of the consumer. He is known to be an outside the box thinking daring to be bold and go against the norm. Utilizing drones to reduce delivery times while minimizing costs display Bezos focus on customers and stakeholders (Amazon Prime Air, n.d.). Bezos is a task-oriented transactional leader, who Brad Stone in his book “The Everything Store: Jeff Bezos and the Age of Amazon”, described Bezos as a micromanager who does not value the opinion of his employees (Stone, 2013). These individuals excel in achieving goals and positive outcomes but need improvement in human relations. Bezos tends to be bold and brash and not warm and fuzzy, and empathy is a critical component to others buying into your vision (Schwartz, 2015). He often becomes frustrated at his employees and berates them publicly; an unusual approach for an individual who built an amazing company. A company built on fear and stress looks beautiful from the outside but internally could quickly collapse if Bezos does not address his communications approach. Corporate culture is vital to the long-term future of business and Bezos needs to recognize how he leads the internal customer will translate over to the external consumer. Managing through fear and
Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.
Amazon has been able to maintain sustainable competitive advantage based on three operational strategies. These are low cost-leadership, customer differentiation and focus strategies. Low cost-leadership is pursued by Amazon by differentiating itself primarily on the basis of price. By offering low prices to customers Amazon ensures its future success. Partially modifying the costs of lowering prices over time through achieving higher sales volumes, negotiating better terms with suppliers, and achieving better operating efficiencies. Amazon makes sure that it offers the same quality products as other companies at a considerably cheaper price. Another strategy that Amazon has is its fast delivery service and there are many delivery services that one can choose from. With Amazon Prime, there are certain, but many products that have free two-day shipping. Also, with Amazon Prime, there are many offers specifically for people that have Amazon Prime. For example,
A cost leadership strategy is where that the price is similar or the lower rate from the products of the other companies so that Amazon can achieve the success in the competitive market. By adopting these strategies company need to know that where they want to focus, which type of services they have to increase and for the products and the services Amazon create its value for the lower cost of the product in the competitive market (Wong and Karia, 2010). Amazon have to sell the products at the low price from the other companies and the services which are provided by them they are good and the customers are satisfied by them. Then only enterprise can achieve the success in the competitive market and achieve the targets which are per decided by the entity. Amazon has doing the business in partnership with the Morrison by that company make a new products and increase their consumers. Now the Amazon has entering in the grocery retail market has also put the pressure on their supermarkets to setup their e-commerce business. Amazon has the capabilities to establish any type of business whether it is of grocery or selling the different products. It increases the profit of the company by selling the new products and increases in the consumers (Kindström, 2010). Amazon uses the different strategies is more a cost leadership with compared to the one or more retailers. Amazon give the different and better facilities to their consumers and having a capability which gives the physical economies of the scale. Amazon provides the advantage of the cost and provide the different services so that entity can attain the success. Amazon have to take a feedback from the consumer about their products that the company provided those products by that consumers are satisfied or not. It spread the consumer focus
When Amazon.com first began in 1995, as strictly a book retailer, Bezos knew he had discovered an excellent company. After all, a physical bookstore cannot stock anywhere close to the number of books Amazon can offer online. Within a year, the company had a customer base of approximately 340,000 consumers and daily site visits were huge as well. But Bezos wanted to expand the company to offer music and DVDs, because he realized there was little or no barrier of entry. In the next years Amazon would emerge as a marketplace, expanding the company globally offering products from toys to kitchenware. Because of the relatively cheap prices Amazon was offering and also the growing number of online shoppers, the company was doing tremendous amounts of sales and creating profits.
Amazon creates value for its customers by offering customer satisfactory services by managing retail operations with efficient use of technology. Operational efficiency is the strength of Amazon.com and supports the management to maintain its competitive advantage and enhance corporate performance.
Amazon’s also tried to spearhead the industry by introducing the customer-pleasing traits in terms of the technology, order fulfillment and retailing strategies categori...
Amazon is best known for their kindle, fast shipping, and selling various products (Smith). With Amazon being such a large corporation, professionalism, academics, character, and engagement are crucial parts of the success of the company. Professionalism: Amazon has grown to become the largest internet-based retailer in the world by total sales. It began as primarily an online bookstore and soon began to sell more and more electronics and then over time began to sell pretty much anything. In 1998, Amazon earned about $0.6 billion, which held steady growth from 1998-2006 (“Amazon.com”).
In conclusion, Amazon has embraced innovation. The company has not had worries with the use of innovation. They use innovations as measurements and end up with flourishing business ideas. They experiment, learn through outcomes and try new ways of doing things. They have put the customer as their first priority. Everything that the company does gears towards attracting customers through quality of services, availability of products, assurance of delivery and addressing customer feedbacks. These factors have helped the company become a multinational and a multimillion company where customers flock everyday.
Firstly, Amazon.com employed the cost leadership strategy by offering products and services at lower costs than competitors. The key to making this strategy successful were the economies of scale that allowed the company to offer the largest range of products to its customers.