Amazon By Jeff Beazon: SWOT Analysis Of Amazon

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3. Amazon: Amazon is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezoson July 5, 1994. The Amazon.com website started as an online bookstore and later diversified to sell video/ MP3 download/ Streaming, audiobook download/ streaming, software video, games, electronics, apparel, furniture, food, toys and jewelry. Amazon has separate retail websites for different countries. They also offer international shipping to some other countries for some valuable public company in the world and also the largest internet company by revenue in the world. The marketing strategy of Amazon.com is that it freely proffers products and services, uses a customer friendly interface, scales easily from small to large, and exploits its affiliate’s products and resources. It uses …show more content…

They provide their customers with latest technology and they are much aware about the technology. They have a very efficient supply chain and also a huge global brand. They are one of the first e-commerce retailers that offer diversified product range. Weakness: The main weakness they have is that due to diversified product range, they face possible brand confusion. They also bear losses or sometimes profit due to free …show more content…

The channels are effective at obtaining and motivating higher lifetime value for customers such as email marketing, which efforts repeat purchases to preceding customers. An online business can sell its products 24 hours a day. While through online marketing we can easily offer content, audio and video clips on the internet for a very low cost. In an online marketing, they would keep ads up for a longer time and pay much less. The cost is very low for web marketing based

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