Amazon: Business-Level Strategy

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.

Amazon is like any other business and that is to gain and keep their customers’ trust in order for Amazon to grow their company. One way to obtain trust from their customers are the reviews they offer on each product they sell straight from customers who have previously purchased that product. By doing this, Amazon customers can see the company main concern is to satisfy the customer, not to make every sale, if a company is in business that is their number one goal is to make revenue for the company.

In 1994, Bezos left his employment as vice-president of D. E. Shaw & Co, a Wall Street firm, out of Seattle. Amazon.com is the actually name of the business the customers call the company Amazon. What I did not know is that Amazon is an American electronic commerce and cloud computing company with their headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com like any new business they started with what they could afford and then explained to doing more thing within the company. As for Amazon.com they set up the business as an online bookstore, later adding DVDs, CDs, MP3 downloads and streaming, audiobook, software, video games, electronics, apparel, furniture, e-book readers, tablets, phones well you get the big picture here on how Amazon has grown from a small American business to now the largest American

Externally, corporations must take into account consumers’ rights, and at the same time be responsible for such activities as the recycling of resources and environmental protection. In the event that any harmful effects are caused by corporate products or activities, the firm is expected to bear the financial cost. In short, consumers want corporations that are not only profitable, but also can provide a social service. Weldlich, W. (2003). For this reason, governments have imposed social regulations on corporations in terms of public policy in order both to gain control of market functions and to increase economic efficiency. For instance, in Taiwan the implementation of an Act setting out labor standards was an important regulation for corporations. Modern corporations are not just for making profit, but also to establish good relationships among investors, employees, consumers, government, suppliers, and customers. Neill, S., & Rose, G. M.