Would Amazon.com achieve its aggressive goal of becoming cash flow positive by the end of 2001? Despite an increasing customer-base, recognizable brand, and innovative business model concept, Amazon.com found itself unable to achieve profitability. Faced with the threat of bankruptcy, Amazon.com founder and CEO Jeff Bezos was convinced his e-retailing company would turn a profit by the end of 2001. Understanding the challenges ahead, Bezos’s aggressive leadership positioned the company for future success based on several key factors including: the company’s upward trend in net sales, strategic business partnerships, and IT-based proprietary assets. From 1997 to 2000, Amazon experienced positive growth in net sales, making this upward trend likely to continue on into 2001. While operating expenses in fulfillment, marketing and technology also increased, these expenses were necessary to solidify Amazon’s opportunity for future growth and profitability. In 1998 and 1999, Amazon “spent over $429M to build a state-of-the-art digital business infrastructure and operations that linked nine distribution centers and six customer service centers located across the United States, Europe, and Asia” (Applegate, 2009, para. 1). This strategic expense in technology and restructuring suggests that future operating costs would likely level-off and the company would eventually cross over to begin making a profit. In 2000, Amazon announced its partnership with Toys “R” Us, Inc. This strategic partnership enabled Amazon to use its retailing technology to build and host the Toys “R” Us online store alongside its state-of-the-art digital distribution and customer service centers it purchased in 1998-1999 (Applegate, 2009, para. 1). This partnershi... ... middle of paper ... ...s infrastructure the company could create and sustain value overtime. Works Cited Applegate, L., Austin, R. and Soule, D. (2009). Corporate information strategy and management: Text and cases. 8th ed. Boston: McGraw Hill, 2009. Can Amazon Make It? (2000, July). Retrieved from Bloomburg Businessweek: http://www.businessweek.com/printer/articles/75604-can-amazon-make-it?type=old_article Retrieved online: March 5, 2014. Lambeth, J. (2002, January 23). Amazon turns a page with first ever profit. Retrieved from The Telegraph: http://www.telegraph.co.uk/education/3293111/Amazon-turns-a-page-with-first-ever-profit.html Retrieved online: March 5, 2014. Lashinsky, A. (2012, November 16). Amazon's Jeff Bezos: The ultimate disrupter. Retrieved from Fortune & Money: CNN Money: http://management.fortune.cnn.com/2012/11/16/jeff-bezos-amazon/ Retrieved online: March 5, 2014.
In this essay, the author
- Analyzes how bezos's aggressive leadership positioned the company for future success based on several key factors.
- Explains that amazon experienced positive growth in net sales from 1997 to 2000, making this upward trend likely to continue into 2001.
- Explains that amazon's partnership with toys "r" us, inc. enabled amazon to use its retailing technology to build and host the online store alongside its state-of-the-art digital distribution and customer service centers.
- Analyzes how bezos's aggressive leadership positioned the company for future success based on several key factors.
- Explains that amazon experienced positive growth in net sales from 1997 to 2000, making this upward trend likely to continue into 2001.
- Explains that amazon's partnership with toys "r" us, inc. enabled amazon to use its retailing technology to build and host the online store alongside its state-of-the-art digital distribution and customer service centers.
- Explains that amazon's digital business structure was an it-based proprietary asset that provided the company with sustainable leverage to guarantee future growth.
- Explains how bezos calmed the pressures from wall street and shareholders and became cash flow positive. amazon proudly announced its first ever profit of $5.1m and a first-ever revenue that passed $1 billion from the fourth quarter to december 31, 2001.
- Explains that amazon employs a business platform comprised of brand, customers, technology, distribution capacity, and deep e-commerce expertise. bezos described this as the "tipping point" that would enable its growth and return to investors.
- Analyzes how the online retail market for amazon's existing products will experience substantial growth from 2000 to 2005. the increasing online revenues also leave room for strong competition.
- Analyzes how amazon's business structure was unique from its beginning, explaining why growth was slow, but had the potential for huge success.
- Explains that amazon has several opportunities and strengths it can call upon to create and sustain value over time. it was ranked by interband as the 48th most valuable brand worldwide.
- Cites applegate, austin, and soule (2009). corporate information strategy and management: text and cases. bloomburg businessweek.
- Cites lashinsky, a. (2012, november 16). amazon's jeff bezos: the ultimate disrupter.
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- Explains how amazon has become the largest online retailer in the world.
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- Explains that jeff bezos started amazon.com in 1994 and is still the ceo today.
- Explains that amazon follows generally accepted accounting principles with the following examples.
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- Explains that amazon human resources develops management strategy and pursues continuous improvement by writing a detailed job description that spells out clearly what are their duties of the position will look like.
- Explains that amazon requires hard-working people who are willing to work long hours, and that the company's corporate office is largely a mystery.
- Opines that amazon needs to develop a comprehensive plan that leads to hiring new employees who are highly skilled and motivated to propel the expectation of the company high.
- Explains that amazon human resources develops management strategy and pursues continuous improvement by writing a detailed job description that spells out clearly what are their duties of the position will look like.
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In this essay, the author
- Explains that amazon's business value is derived through the success of its ec2 services and in the long run these services have established a great health and well-being of the company.
- Explains how amazon's ec2 business value expands the general concept of value for a company beyond its economic growth value.
- Explains that amazon ec2 enables users to choose from multiple instance types, operating systems, and software packages.
- Explains that amazon's business value is derived through the success of its ec2 services and in the long run these services have established a great health and well-being of the company.
- Explains how amazon's ec2 business value expands the general concept of value for a company beyond its economic growth value.
- Explains that amazon ec2 enables users to choose from multiple instance types, operating systems, and software packages.
- Explains that amazon ec2 creates a strong financial sense for start-up companies that want to take advantage of low cost web services and have zero setup costs for their company needs.
- Opines that ec2 has a few limitations that contribute negatively to the company’s business value, limiting its overall performance.
- Explains that amazon.com inc was founded by john bezos in july of 2014 in the united states.
- Explains that amazon elastic compute cloud (ec2) is a cloud infrastructure that provides computing instances that can be scalable in terms of computing power and memory, flexible by providing the option to host applications on multiple platforms.
- Explains that amazon ec2 offers the flexibility to customize within minutes the capacity that it’s needed in order to perform the task.
- Explains that reliability is one of the most crucial policies that big cloud companies should include in the strategic and business models. amazon's engineers are trying to make ec2 as more fault-tolerant.
- Explains how amazon derives channel and customer value from tis ec2 services. amazon must pursue the information security concept to protect its customers' private information.
- Explains that amazon's network employees are well-educated and have internships or participated in specialty projects. they become more innovative and bias for action.
- Explains that most successful companies are doing business very different than it was just a few years ago, and changes (technological or not) continue to happen even more quickly. amazon is not an exception from this "rule."
- Explains that amazon is a customer-centric company, citing ann byers, jeff bezos, brandon butler, and cory janssen.
- Describes the topics covered by hercules vladimirou, john wheals, kevin baldacci, and roger berlind.
1866 wordsRead More - Amazon's Mission Statementexplanatory essayBezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon is the “top revenue maker in online retail worldwide” and is geared towards giving consumers the ability to find what they want on their marketplace site. In 2014, Amazon’s mission statement was changed “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This was due to Amazon’s expansion of their range of consumers from only customers to customers,
In this essay, the author
- Explains that amazon began in 1995, founded by jeff bezos in 1994 in seattle, washington. they sold their first book, fluid concepts and creative analogies, by douglas hofstadter, in july 1995.
- Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
- Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
- Explains that amazon began in 1995, founded by jeff bezos in 1994 in seattle, washington. they sold their first book, fluid concepts and creative analogies, by douglas hofstadter, in july 1995.
- Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
- Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
- Explains that amazon invested in subsidiaries and produced their own products such as the kindle e-reader in 2007 and the introduction of amazon prime in 2005.
- Explains that amazon has faced a number of challenges, mostly lawsuits and controversies. barnes & noble's first lawsuit was settled out of court in 1997, and walmart’s theft of trade secrets in 1998.
- Narrates amazon's controversies, including boycotts, poor work conditions, and taxes. amazon has toughed it out despite all these setbacks.
716 wordsRead More - Amazon Consumer Behavior Case Studyexplanatory essayAmazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer
In this essay, the author
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon.com is a place where people get addicted to shopping because of the personalization and convenience that it offers.
844 wordsRead More - Analysis On Amazonexplanatory essayOur research analysis is on Amazon and the amazing mind of Jeff Bezos who started Amazon in 1994 as an online merchant of books but later found how the internet revolution was an opportunity to sell products, live streaming and web services that would revolutionize the world of the internet. The company is based in Seattle Washington with subsidiaries around the world because of the technical presence required in each region. High level engineers and technical talent from around the world are required to support the Amazon vision and it will be discussed in our final submission. Amazon has several subsidiaries purchased and acquired through the years to help their business Portfolio such as:
In this essay, the author
- Explains that their research analysis is on amazon and the amazing mind of jeff bezos who started amazon in 1994 as an online merchant of books but later found how the internet revolution was an opportunity to sell products, live streaming and web services.
- Describes nursery products, milk, children's clothing, furniture, and a host of other items.
- Describes soap.com's products for hair care, bath and body, household, vitamins, fitness, and other daily needs.
- Explains that their research analysis is on amazon and the amazing mind of jeff bezos who started amazon in 1994 as an online merchant of books but later found how the internet revolution was an opportunity to sell products, live streaming and web services.
- Describes nursery products, milk, children's clothing, furniture, and a host of other items.
- Describes soap.com's products for hair care, bath and body, household, vitamins, fitness, and other daily needs.
- Opines that their vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
- Explains that amazon's disruption of the bookstore industry trickled down to other industries as they grew with their product line and now services known as aws.
- Opines that amazon's investment in products and services hasn't been successful due to a slow start and low demand by consumers.
- Explains that endless.com - a high-end fashion commerce site — another online store wasn't needed.
- Introduces payphrase, which allows users to type in payment information instead of the usual required information to process a payment.
- Explains that amazon uses radio frequency identification (rfid) technology because inventory turnover is a great volume which must be tracked in real time. moving parts, technology, inventory, and business intelligence are held in several mini databases.
- Describes pet supplies, zappos, shoes, accessories, clothing, and accessories for the entire family.
- Explains that amazon has evolved into different business ventures including cloud computing, e-reader tablets, shipping and delivery services, artificial intelligence devices, and monthly web streaming services.
- Describes amazon's b2b interface, which allows for over 9 million business specific products to be sold without hesitation through online transactions.
- Explains that amazon is willing to invest in their own technology and created a new amazon lending program to help sellers and amazon affiliates grow their business.
- Explains that amazon has a division dedicated to research and service on specialized and focused products, called a9, which has offices in california, india, beijing, ireland, and romania.
1814 wordsRead More