Alternative Schools: Video Analysis

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Introduction - The 1950s was a time of divide between people. A time of segregation. Segregation is the action or state of setting someone or something apart from other people or things. Segregation could no longer exist, but it does. It exists in the workplace, neighborhoods, and especially in schools. Kids who have problems with behavior are usually sent to alternative schools and separated from the kids at the regular school. This is not necessarily a negative. The awful part is how the alternative schools receive the leftovers and are forgotten, but we can change this. What alternative schools are - We are researching alternative schools to learn what goes on inside of them and why they should be funded by Sidekick. Sidekick is a …show more content…

If they know how their investment will influence the community, they will be more likely to invest. Our vision would be to display the students in an alternative school in a sadder way to draw the audience in. In our video we’d include ethos to appeal to the investors’ and audiences’ emotions. How we’d achieve this in our video is we’d state how “normal” people perceive kids from alternative schools. Then, we’d show the alternative school students’ background and why they really are in an alternative school. Hopefully, as we approach the video with this tactic, we will draw the watcher’s attention and drive them to invest in Sidekick. Conclusion - Altogether our goal throughout this project and its studies is to bring the attention that alternative schools need to the people who would normally pass this information by. With that being our goal, we have researched marketing strategies, created a video, and the information that is needed to portray all of this accessibly. For our marketing strategy we decided to use a video. By choosing to make a video we used a view of alternative students in a sorrowful manner. We chose to portray the students this way so we are able to catch the audience's attention and draw them in, in hopes of them wanting to invest in alternative schools. Through this we hope that making this information and tools easily accessible to the community that people will be open to funding or sponsoring alternative schools across

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