1
Basics on Innovation
1. Types of Innovation:
a) Product Innovation: Changes observed directly by a customer and regarded as new. E.g.: Guests at Aloft Hotel in Asheville, NC are greeted by a dog wearing an “adopt me” vest and they can adopt during their stay. This initiative is in partnership with a local animal rescue organization.
b) Process Innovation: Use of superior methods to do the job. E.g.: Self-check-in kiosks at airports.
c) Management Innovation: New ways of organizing internal collaboration, directing and empowering staff, improving internal satisfaction and building team spirit. E.g.: Franchise “Crepes & Waffles” in Latin-America only employs single-mothers, provides them with washer machines after six months on the job, free
…show more content…
b) Community of kindred spirits – Trip Advisor.
c) Club of experts – Best Western Hotels wants to enter the market in Haiti, so it hires a group of experts to conceive this project.
d) Coalition of parties – A winery develops a partnership with a DMO to promote a destination, attracts customers and position its wine brand in the market.
Business Model Innovation
1. According to its creator Alexander Osterwalder, business canvas are made to serve as a route map of how a business creates, delivers and retains value. They are a useful strategic management and entrepreneurial tool that allows to describe, design and/or re-design new and existing business, based on nine building blocks that cover everything that has to do with a business’: infrastructure, offering, customers and finances. The most popular business model canvas is Osterwalder’s model, but from this some new more specific model have appeared, such as the Lean Canvas and the Value Proposition Canvas.
2. See diagram on next page.
3. See diagram on page 7.
Question #2
Raw materials
New product in the form of a brand extension in a segment that has not been touched.
My group previously visited the Sheraton Hotel for our first interview with the front desk manager and it went very well. We decided to keep with the same hotel for our next interview, but due to a last-minute cancellation from the housekeeping manager we were not able to complete the interview. Due to this situation, I will be talking about a whole different hotel - G6 Hospitality. The name G6 Hospitality refers to the hotel brands – Motel 6 and Studio 6. I chose to G6 Hospitality because it is a well-known company that I wanted to know about more in-depth. From all my research, I have gained a lot of insight on what G6 Hospitality is all about.
The Department of Human Resources is involved with many important aspects of a business, like staffing, compensation, benefits, and much more. As the new Director of Human Resources for a 150-room, full service hotel in downtown Sheboygan, I am in charge of turning around the hotel. Some urgent tasks include hiring and training new candidates for two open positions, revising the training and incentive programs, and finally, improving the overall morale of the employees.
Accommodating customer requirements in most supply chain arrangement requires a forecast to drive the process. (book page 133) When looking into the definition of forecasting which is projecting what is going to be sold (units, seats, rooms etc) it is also important to take into consideration where and when in order to reach the future goals. (book page 133) Since it is argued that effective supply chain and logistical capacity is an important competitive advantage. (Christopher 2005) Where maximizing the revenue is the key element in hospitality sector and for hotel industry there is an increased attention on effective demand management and forecasting for reservation systems. (http://www.sciencedirect.com/science/article/pii/S0169207002000110)
It is understood that the product must be different from competitors on one or more dimensions that are meaningful to customers in the target market. (Darden Business Publishing).
Rationalisation within organisations and industry is a complex and diverse operation (Kalberg, 1980) which was implemented historically (Ibid) but can still be seen thriving within certain modern institutions globally (Ritzer, 2010), affecting various outputs of activity (Davis, 2009). This study will outline and introduce rationalisation, identifying key concepts such as bureaucracy and introducing early pioneers of the movement such as Henry Ford, it will explain how rationalised techniques are utilised in the pursuit of efficiency and control in the workplace through key theories and studies assimilated from a variety of academic resources. It will then apply this theory to the running case study, “Junction Hotel” and explore the practical
h. Increase employee involvement: a participative process that uses the entire capacity of employees & is designed to encourage increased commitment to the organization¡¦s success
The company's management put a lot of emphasis on taking care of its employees, encouraging an entrepreneurial spirit, treating each other with respect, and being committed
Accor Hotels is a multinational hotel group which owns, operates and franchises over 3700 in 92 countries representing several different brand names. The brands they represent range from budget, economy to five star accommodation. This hotel group is classed as a large organisation, they call their Human Resource department Talent and Culture this department consists of managers and staff who 's main focus is the Human Resource Management roles and responsibility. The Human Resource role and responsibility within the Accor company is the human resource manager as it a large business, this department supports business and running of the business. The human resource manager is responsible for employee engagement, employee relations, recruitment and selection, health and safety and legislation.
The Portman hotel is one of the luxury hotels in the hotel industry. The size of the hotel is relatively small; it has only 348 rooms and 21 floors. The objective of this hotel is to bring Asian hospitality to the US. This hotel is different from other hotel because it offers the services of personal valet and also it had “ no rules for the guests”.
Particularly where opportunities exist that involve more than one divisional group. An example of this is BHP Power, which develops power stations using the most appropriate energy source for the circumstances. Power is an independent group, drawing on the skills of the Mining and Petroleum divisions where necessary.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
c) Owners of the Hotel Buildings – that they need to keep their facilities in tip top condition or else customers will be dissatisfied with their experience and demand their money back.
Teece, D. J. (2010) «Business Models, Business Strategy and Innovation», Long Range Planning vol. 43 issue 2-3, pp. 172-194.
Innovation may be defined as exploiting new ideas leading to the creation of a new product, process or service. It is not just the invention of a new idea that is important, but it is actually