Ally Bank Essay

Abstract

This paper analyses and discusses the practices and business situation that incorporate Ally Bank, as well as the problems the organization on the financial market vis a vis of its competitors in order to find solutions and tactics that will strengthen the company, and maintain its competitive advantage on the global market. Ally Bank, a subsidiary of Ally Financial Inc. It offers its clientele relatively new banking concept with a different banking experience. Unlike traditional banks, Ally Bank does not too many physical location except two offices, and has no ATM’s. With that being said, Ally Bank may seem knew to many people, but this company derives from Ally Finacial Inc, which was originated in 1919 by General Motors Acceptance Corporation known as (GMAC) with a purpose of providing

With the exponential growth of technology in today’s society, many people utilize their mobile devices to conduct financial transactions more often than ever before, such practices, although convenient , they require a great deal of security on the part of the bank as well of the consumers. A simple computer glitch in the system could create a host of problems, from unauthorized transaction to identity thief.

• According to the textbook, “Ally Bank is committed to provide its customers with the highest level of customer service at the lowest possible cost.” (Micheal A. Hitt, 2013) To achieve this, Ally Bank commits itself to ensure that its customers are provided with a great degree of personalized service above and beyond what they would be able to receive from another Internet bank or even a traditional bank. This strategy maybe good for costumers, but it requires a level of employee commitment and dedication to remember customers likes and don’t without a face to face