All Night Tire Swot Analysis Paper

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4.1.2 Weaknesses Economic factors are a pivotal weakness. As retailers, we depend upon the income of consumers. 4.1.3 Opportunities With the $45,000 in funding sought, All Night Tire will have the opportunity to increase its inventory (in both size and range), procure a service truck for mobile service, and hire more employees. 4.1.4 Threats The major threat to All Night Tire is an exaggerated form of our weakness, which is economic downtown. If a dip in the economy is our weakness, then a depression is a threat, as it would be to any other retailer. 4.2 Competitive Edge Our competitive edge is our business being open during times that competitors are closed. A future competitive edge will be in the mobility of our service. 4.3 Sales Strategy …show more content…

Because tires are purchased out of necessity and not recreation, it is not difficult to close a deal with a customer, which makes our job more about finding the right product for the right consumer. 4.3.1 Sales Forecast The sales forecast shows the projected sales for both tires and tire services (i.e. repairs) over the course of the next three years. Growth is gradual, which will allow for All Night Tire to maintain a solid infrastructure while still expanding. The cost of those sales is also incorporated in the sales forecast table. Table: Sales Forecast Sales Forecast 2017 2018 2019 Sales Tires $143,246 $179,057 $193,997 Tire Services $55,720 $62,065 $70,000 Total Sales $198,966 $241,122 $263,997 Direct Cost of Sales 2010 2011 2012 Cost of Goods Sold $70,955 $85,947 $93,118 $0 $0 $0 Subtotal Direct Cost of Sales $70,955 $85,947 $93,118 Chart: Sales

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