The concept of cross media can be defined as a “…story or experience that is distributed across multiple media platforms using a variety of media forms.” (crossmedia innovations) which has increased since technology revolutionised and has become a huge part of our lives.
The media in today’s society has arguably become much freer to do what they want than ever before because of the growth of cross media platforms and technology. There has been a rise of blogs, the uploading of videos and a massive growth of social networking sites and technological devices such as mobile phones that are now used for more than telecommunication purposes, it has the ability to play music, video, take photographs, has access to internet access and much more. “A process called the convergence of modes is blurring the lines between media… such as the press, radio, and television.” (Dwyer, 2010). These types of media are no longer individual and isolated, due to convergence and the ever evolving technology the lines have become blurred and fragmented allowing producers and consumers to create media and distribute it on various media platforms.
The concept whether there is such a thing as “passive old media [and] interactive new media” (Negroponte, 1995) within the changing media landscape is ongoing, however it could be questioned to what extent this is actually true. Is the media from then and now really that different? Dwyer (2010) has argued that digital media has replaced and supplemented these “passive old media” forms with more interactive and multi platform convergent ones. However, Jenkins (2006) ideas denote that ‘old media’ forms don’t actually “die”, they still exist but it is simply forced to coexist with new media; “what dies are simpl...
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...New York: New York University Press.
Negroponte, N. 1995. Being digital. New York: Knopf.
O’DONNELL, C. 2012. Games Are Not Convergence: Spider-Man 3, Game Design and the Lost Promise of Digital Production and Convergence. Web-Spinning Heroics: Critical Essays on the History and Meaning of Spider-Man, p. 234.
Perryman, N. 2008. Doctor Who and the Convergence of Media A Case Study inTransmedia Storytelling'. Convergence: The International Journal of Research into New Media Technologies, 14 (1), pp. 21--39.
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Wood, M. M. and Baughman, L. 2012. Glee fandom and Twitter: Something new, or more of the same old thing?. Communication Studies, 63 (3), pp. 3
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.
New technology has fuelled the expansion with the growth of phone apps, social media formats, smartphones able to capture video and upload instantly onto the web. The public is now recording, documenting, sharing and viewing events as they happen, often before professional journalist or reporters. Technology allows people to view major events in real time anywhere in the world, creating a ‘global village’ in which everyone is connected (McLuhan 1964; cited in Giddens 2013). However, the mass medias of television, radio and newspapers both in print and online, continue to be the mediums the public accesses the news and events on a local, national and international
Transmedia concepts are different than previous types of storytelling, involving creating content that engages an audience using various techniques to permeate their lives. To achieve engagement, transmedia develops stories across multiple forms of media in order to deliver pieces of content via each channel. These pieces of content link together (overtly or subtly), but in narrative synchronization or porposeful a-synchronisation with/to each other ( Jenkins, 2006).
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
Jenkins, Henry. Convergence Culture Where Old and New Media Collide. New York: New York UP, 2006. Print.
Since the coinage of the term in an MIT Technology Review (2003) article, Henry Jenkins’ theory of transmedia has been significantly contested and edited by multiple media theorists and scholars. In short, transmedia storytelling is the technique of telling a narrative across multiple platforms. The goal of a transmedia project is to heighten the degree in which audiences participate and interact with the events, characters, and storyworld of a franchise. A transmedia project can include, but is not limited to, the use of movies, books, games, social-media, and graphic novels. These elements work together to make the story more enjoyable and contribute to richer fan-engagement. Jenkins’ best summarizes a definition himself in his 2006 book Convergence Culture: Where Old and New Media Collide; “A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole” (pp. 95-96).
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Media has long been the bullseye of negative critique and arguments targeting digital activity as passive. However, technological times surround us and it is more useful to observe how these platforms can be beneficial, than to become victims of an instrument created by and for man.
“All media are cross Platform” what is the meaning of the word cross platform and when does a media become a cross platform? This essay is going to explain in detail how media companies use each platforms to attracted more and new consumers. How do media companies use one specific text to create multiple platforms and why do they do so? Besides that what are media convergences? Harry Potter will be used as the main case study for this essay, it will explain how Harry Potter started and how it became cross platform. It would have a few other example of media convergences and it will include a variety of example on cross platform media. To write this essay lots of reading had to be done and mostly Henry Jenkins book was very helpful to understand
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.
Back in 2003 Henry Jenkins caused a massive stir in the media world when he introduced the idea of transmedia storytelling, Jenkins describes it as a process where elements of fiction are dispersed across multiple media platforms in order to serve the purpose of creating a coordinated entertainment experience. Jenkins goes on to say that preferably, each medium will contribute different aspects which will assist in the telling of a story and unveil new aspects. However a good transmedia text does not simply supply information, instead it allows the fans, or fandom, to interact with the world within the text (Jenkins, 2007). This essay will arue that transmedia storytelling impacts on how the audience interacts with the story, in order to
In summary, the study of media is a crucial tool for regulating what is said and what should not be said. It gives us the power of choice and the power to question. Its main concern is with helping us develop an informed and critical understanding of the nature of media, the techniques used, and the impact of these techniques.
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...